Integrated marketing communication - Essay Example

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Integrated marketing communication

The target groups that are used with the carbon footprint of the UK and the government is one that is identified by the awareness of global warming and reducing the carbon footprint. The approach is one which is dependent first on finding individuals that are interested in the carbon footprint reduction and which has the ability to alter and change the way that the government is able to create a response to riding the bus and train. The target groups will first need to be divided by those that drive and commute to work from different segments and sections of the town. By approaching demographics by area and by work sections, there will be the ability to show the convenience that is a part of the carbon footprint. Combining this with the encouragement and awareness will provide even more opportunities for the target groups and the expectations that are associated with this. The target group by demographic and areas in which individuals are located is one which is followed by enhancing the target group with communication techniques. The individuals will need to see the benefits of commuting to work. Convenience, saving the environment, reducing the carbon footprint and supporting government initiatives is some of the communication techniques which can be used. Combining this with the informative viewpoint of the carbon footprint will help to encourage even more drivers to take the bus or train while motivating individuals to find convenient and simplistic ways to reduce the carbon footprint. ...Show more

Summary

The target groups that are used with the carbon footprint of the UK and the government is one that is identified by the awareness of global warming and reducing the carbon footprint. The approach is one which is dependent first on finding individuals that are interested in the carbon footprint reduction …
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