Marketing Mix Strategies of Nike and Reebok in India

Marketing Mix Strategies of Nike and Reebok in India  Essay example
Masters
Essay
Marketing
Pages 5 (1255 words)
Download 0
Name “Case Study: Nike and Reebok” Module Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers…

Introduction

In the case of Nike and Reebok, it is also more about the marketing mix strategies of the two brands than their product offerings. Both companies were producing excellent products, but the differentiating factor between their success and failure had has been their marketing mix strategies. Reebok was a quick learner and it quickly shifted its focus on the marketing mix of its product, whereas it took several years for Nike to adjust its marketing mix in India. Indians are different from the other nations of the world, just like other nations are different from Indians, and hence every nation in the world has different preference in terms of prices they are paying for a category of product, the place they want to buy the product from, and the marketing efforts that would arouse them to make a purchase. Examining the marketing strategies of Nike and Reebok, one can see that their products are almost similar. Both businesses are in the business of producing sportswear and lifestyle product. Similarities between the two companies do not end here. Another common factor between the two giants in sportswear industry was their willingness to target the elite or premium sector of the society. Both company opposed the strategy of targeting masses and instead went for targeting the elites of the society. ...
Download paper
Not exactly what you need?

Related papers

Nike SWOT Analysis.
Introduction and Market Overview …
Marketing Management
It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company (Bolles, 2002:10). The present study will analyze the marketing mix as well as brand positioning strategies of Nike so as to have a…
Marketing plan for Speedo in the U.K market.
The heritage of the brand derives from its leadership in swimming where Olympic Gold Medals has been won by swimmers who wore Speedo swimwear. Speedo is a manufacturer as well as the distributor of swim wear and accessories related to swimwear. The company was founded in Sydney near Bondi Beach in Australia in the year 1928. In today’s date the company is a subsidiary of Pent land Group Plc. The…
Marketing Mix
All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent marketing mix with the right product being matched with the right…
Marketing Mix: Product and Branding Strategies
JcPenney houses its own power brands, exclusive brands, and national brands that it sells to its wide array of more than half of American households each year and is one of the best known and most widely dispersed retail department stores in the USA (JcPenney, 2011). While JcPenney offers a wide array of products, a brand that it offers to customers and is one of JcPenney power brands in its…
Marketing mix
All these suggest that the concept of marketing mix has evolved over time as the 4Ps were initially based on the production and supply context of the 1950s (Kent and Brown 2006). The model now encompasses aspects of sociology and cognitive psychology (Hakansson and Waluszewski 2005 cited in Kent and Brown 2006). Without marketing mix capability other concepts such as customer orientation,…
Marketing MIx
One of the major success factors of Google is its effective use of marketing mixes. Product, Price, Promotion and Place are the four P’s of marketing mix. Nowadays, Package, Process, Physical evidence and People are the added elements in the marketing mix by many companies. In the case of Google, the first four elements are more relevant. This paper analyses marketing mixes; Product, Price,…