Got a tricky question? Receive an answer from students like you! Try us!

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier - Term Paper Example

Only on StudentShare
Author : akuhic

Summary

Flying on a full service airline as opposed to low fare discount carrier Table of Content Company Overview 4 Executive Summary of Marketing Plan 4 Description of Target Market 5 Geographic Segmentation 5 Demographic Segmentation 6 Psychographic Segmentation 6 Behavioral Segmentation 6 Description of Competitors 7 Description of Products and Services 8 Marketing Budget 9 Description of Location 10 Pricing Strategy 11 Summary and Implementation Plan 12 Reference 14 Company Overview Southwest Airlines founded in 1971 is the largest airline in USA…

Extract of sample
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier

The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the airline to grab a large market share. Executive Summary of Marketing Plan The marketing strategy is an important aspect for the company to launch a new product. The marketing strategy involves factors like target market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to target the desired market. Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. ...
Download paper

Related Essays

Airline marketing
In fact, Dubai is known as the business hub of Middle East. Even though Dubai witnessed rapid growths during the latter part of twentieth century, a national airliner was a dream until 1985, despite having an excellent airport. Dubai had been used as the stopover on routes between Europe and Far East during the 70’s and early part of 80’s. The business savvy Dubai royal family has realized potential of airline business during this period and they decided to exploit it. Thus the initial works for the formation of the company EA has started in 1985. ”Because of Dubai's unique political…
Cheap airline services
Cheap airline services generally imply long haul carriers that offer cheaper terms of travel as compared to the average conventional flights. The basic approach has often involved the elimination of certain luxuries, comforts, and services normally associated with luxury airlines. Other approaches involve the introduction of complex methods of determining the cost of travel (Bisignani, 2006, p 45). Some of the problematic issues that attend to the introduction of the cheap airline services involve claims of hidden charges, concerns over the levels of safety and matters of comfort for these…
16 pages (4016 words)
Airline Customer Service
With the many options that are in the travel market today, airline customer service has to be top notch in order to gain repeat customers. Needs and expectations of the customers Airline customer services have deteriorated in the recent years due to growth of the travel industry. There has been lack of amenities. The airlines use the 9/11 events as reason for their actions by justifying it as economical necessity. Further implementation of newer technology for security screening has added to the frustration of the customers. There is also the matter of the employee and customer relation. This…
3 pages (753 words)
Australian Airline (Qantas)
This report approves that while Qantas enjoys its brand equity, it has been seeing profits fall over last several years. Expansion is the only solution and the target market should be the Southeast market, which it has ignored till recently. The opportunities in Southeast Asia are tremendous and Qantas should position itself as a full-service carrier and focus on product differentiation. It already operates a low-cost carrier, namely, Jetstar and hence should concentrate on FSC. Their image in Thailand was tarnished and hence they would need to project itself as a premium airline in all other…
6 pages (1506 words)
Airline Marketing
Thus, it is necessary for the company to decide which advertisement can work or not work for the company (Shaw 311). In this context, applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered. Print Advertising Print advertising normally includes newspapers, directories, technical press, leaflets, yellow pages, and magazines. In the UK, print advertising accounts for about 75% of all the advertising expenditure. It is estimated that some million advertisers’ use print media on a daily basis and that…
11 pages (2761 words)
Independent Study: Marketing strategies of low cost airline in Japan - Skymark Airline
The airline has continually reported upward profits with a year to year increase in operating profits (Banfe, 2002). The year 2011 was a busy operational year for Skymark. Earlier in the year, Skymarks placed a massive order for 6 A380s as one of its determined growth plans, getting away from the small domestic quasi LCC model to an international carrier long haul. Skymark Airline has a unique strategy of expansion as it operates two distinct models. The marketing strategy of Skymark seeks to ensure that the services of international Long haul utilize configured A380 equipment in a low density…
8 pages (2008 words)
The impact of service expectations on marketing strategies in the UK economy airline industry: A case study focusing on EasyJet
Moreover, this study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of SERVQUAL model. By selecting a sample of 100 passengers who had travelled through Easy Jet’s airline services, the researcher adopted purposive sampling technique. Survey questionnaire was developed to carry out the primary research. The empirical discussion revealed that SERVQUAL model is a valid and reliable tool which helps in measuring the overall performance of different dimensions of service quality. The results retrieved…
52 pages (13052 words)