StudentShare solutions
Triangle menu

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier - Term Paper Example

Not dowloaded yet

Extract of sample
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier

The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the airline to grab a large market share. Executive Summary of Marketing Plan The marketing strategy is an important aspect for the company to launch a new product. The marketing strategy involves factors like target market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to target the desired market. Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. ...
Pricing strategy can make customers opt for the company’s product or reject it for being expensive. The right method to implement a pricing strategy is to make the product valuable in terms of its price. The implementation plan finally needs to take place considering all the marketing strategy factors. A proper analysis of these factors can provide better knowledge to the Southwest Airline Company regarding the launch of its new full service airline. Description of Target Market A group of people who are looked upon by the company as the customers which can fit in the marketing strategy adopted by the company can be termed as the target market. Target market is the most essential component to a company’s marketing plan. Southwest Airlines marketing plan largely depends on the 4 P’s of marketing mix and the target market to decide the success of its new product. Target market can be segmented into the following four parts: Geographic Segmentation Southwest Airline can segment its desired target market based on the nation, state, region, country, etc. to which a customer belongs. The airline company then can decide whether it wants to function in selected geographic regions or across every geographic area. The airline has to accordingly develop its product or service (Kotler & Armstrong, 2008, p.173). Demographic Segmentation Demographic segmentation is another variable which divides the target market based on the factors like age, religion, gender, family, etc. This segmentation can prove to be a boon for the airline company as it is easily measurable and can be used to select the target market for its new product or service. Psychographic Segmentation This segmentation can help the airline company to divide the customers on the ...Show more

Summary

Flying on a full service airline as opposed to low fare discount carrier Table of Content Company Overview 4 Executive Summary of Marketing Plan 4 Description of Target Market 5 Geographic Segmentation 5 Demographic Segmentation 6 Psychographic Segmentation 6 Behavioral Segmentation 6 Description of Competitors 7 Description of Products and Services 8 Marketing Budget 9 Description of Location 10 Pricing Strategy 11 Summary and Implementation Plan 12 Reference 14 Company Overview Southwest Airlines founded in 1971 is the largest airline in USA…
Author : akuhic
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Flying on a Full Service Airline as Opposed Low Fair Discount Carrier"
with a personal 20% discount.
Grab the best paper

Related Essays

Easy Jet Airline Company
Easy Jet is an airline company with its headquarters in London, Luton airport. In United Kingdom, Easy Jet is one of the largest airline companies, with a high number of passengers and operations both internationally and domestically. The company has more than 500 routes in European, West Asian and North African airports.
5 pages (1250 words) Term Paper
A Society full of Smarty Pants
Society is the platform for people to come into coordination with each other with respect to working, earning and socializing with one another. Today’s society is much smarter than it was thirty years ago due to the intellectual advances in technology, education, and communication; the world has evolved into a superior place to become knowledgeable and learn a vast amount of information.  Technology has enhanced social needs of the people worldwide.
4 pages (1000 words) Term Paper
Determinants of demand for airline tickets
It describes how customers choose to buy their traveling tickets and how airlines influence each other on setting prices for airline tickets among other activities using an oligopoly market. Game theory has also been used to elaborate how airlines reach a decision by monitoring the available strategy profile of other competitors.
7 pages (1750 words) Term Paper
High and low culture
The author of the essay emphasizes the idea that the continuous development of technology has been the basis for significant changes in daily ethics and traditions. Furthermore, culture, in all its forms, has been also affected.It is stressed, two forms of culture have common historical roots, meaning that they have appeared almost simultaneously.
8 pages (2000 words) Term Paper
American airlines vs southwest. Which airline will prevail in the US airline market, american or southwest or will both survive
In most of the cases, the competition takes the form of a price war where the existing players wage a price rivalry in order to attract more customers. Since a
6 pages (1500 words) Term Paper
Low cost airlines vs legacy carriers in today market it is for a mircoeconomics class
With increasing costs in the airline industry, low cost carriers came as a solution to the transport industry. Low cost carriers are a representation of cheap flight tickets in the airline
2 pages (500 words) Term Paper
Service(hospitallity)
In addition to exquisite porous sand of the beach, immaculate sunshine and pristine waters, the experience became more memorable because of the
3 pages (750 words) Term Paper
Airline Deregulation Act of 1978
jectives of the Act included the safeguarding as the utmost precedence in air commerce, placing highest confidence on antagonism while providing the services of air transportation, encouraging the air services at the urban areas through the availability of secondary or satellite
8 pages (2000 words) Term Paper
Financial Analysis Report: Cedar Fair
is among the largest amusement park operators in the world and has its operations in Canada and United States. It has eleven amusement parks, five hotels, one indoor water park, and three outdoor water parks. All of its parks are family-oriented, and their
20 pages (5000 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation