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Marketing Planning and Promotion - Essay Example
Author : anguscremin
Pages 9 (2259 words)
Name Institution Course Instructor Date Marketing Planning and Promotion Marketing plan describes a written manuscript whose purpose is to illustrate the prevailing market stand of a business together with its marketing stratagem within the period roofed by the marketing plan…
Focus provides businesses with the main and unique selling proposition that enables marketing planning to target the prospective audience. According to Barney Jopson, recession affects mostly the middle tier businesses. Therefore, this paper will seek to examine critically the current value of middle market brand and provide carefully argued recommendations about how to improve their prospects (Jopson, 2011). During the financial crisis people in the west made changes in their shopping system. Some of them believed it was an emergency response to the prevailing hard economic times whereas others reacted due to anticipated fear of it. Financial institutions have been able to bounce back from difficult economic times however; people’s habits of shopping have not yet shown signs of complete reverse to the previous ways. As such, Jopson, in his article believes that this trend is causing the middle market fashion a big deal of difficulty to handle. Following the financial hard times, most of the American and European shoppers started directing most of their expenditure at the opposite side of the retail scale. This happened because, shoppers wanted to scavenge for the lowest-prices which were available on the other end of retailers. ...