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Individual Reflective Essay
Pages 9 (2259 words)
MARKETING PLAN Your name…………………. College/ University……………… Submission date ……………………. Table of Contents Table of Contents 2 Introduction 3 The Role and Nature of Marketing Plan 3 Marketing Plan 3 Relationship between Marketing Plan and Business Plan 4 Strategic and Tactic marketing 5 Typical Structure of the Marketing Plan 6 Marketing Plan Elements 7 Marketing Plan Assumptions 9 The two common misconceptions 10 Conclusion 11 References 12 Introduction A marketing plan is a roadmap for the marketing activities and strategic marketing processes of an organization for a specific future time.
10). The marketing plan, which is the key input to the business plan, will be able to identify the most promising marketing opportunities and outline how the company can penetrate, capture and survive in the identified markets. A successful marketing plan of a firm elaborates almost all important marketing activities, strategic marketing proceedings, firm’s situational as well as marketing-mix analyses etc. This paper presents the conceptual framework of marketing plan, addressing its major contents such as marketing strategy and tactics, marketing mix elements, situational analysis and so on. This paper explains the roles and nature of marketing plan and describes the marketing plan assumptions as well. The Role and Nature of Marketing Plan Marketing Plan As Kerin, Hartley and Berkowitz (2005,p. 53) defined, a marketing plan is a roadmap for the marketing activities of a firm for a specific future time period. According to Armstrong and Kotler (2005, p. ...
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