Marketing Analysis Of Dairy Milk Oreo Chocolate In The United Kingdom Market - Essay Example

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Marketing Analysis Of Dairy Milk Oreo Chocolate In The United Kingdom Market

Launching a new product in a new market is a challenging affair. Entrepreneurs and business organizations are in most cases concerned about the reception of the product in the market. Various worries that companies and individuals suffer while trying to launch products in the new market relates to the reception of the product by the customers, the ability of the product to satisfy the needs of the customers and the availability of substitute products in the market targeted. Subsequently, organizations have to develop marketing and promotional strategies that are likely to help them succeed in the new market. With the understanding that different factors act on customers whenever making their purchases, an organization should ensure that it not only meet the needs of the customers but also portray a good image to the people. Products in most cases fail, because of their inferior quality, but lack of innovation and creativity in the development, packaging and promotion stages. An entrepreneur could have a great idea, but due to poor implementation, could fail in selling that idea to the people. Food is one of the most sensitive businesses that whenever entrepreneurs consider investing in should get right. Understanding the needs of the target population is the best way of winning a new market. Dairy milk oreo chocolate, a new product launched in the United Kingdom so far has been a success. ...Show more


This essay is an analysis of the key success factors for the brand in entering and capturing the United Kingdom market. It will analyse the main contributing factors to the success of the brand in the United Kingdom market, as well as the main macro environmental factors affecting the operations of the brand…
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