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Business and Commercial Awareness
Pages 4 (1004 words)
Business and Commercial Awareness (Marketing) - Implementation plan 1. Overview This is an implementation plan for the proposed Eagle’s Nest Investment to establish a new 5-star premium hotel in Australia, Germany, Spain, Singapore, and South Korea. This plan shows the role that the marketing department will play in the implementation of this project.
Our objective as the marketing department is to make sure that this project will be successfully implemented to provide present and future opportunities for Eagle Nest Inc. to generate more revenues. 2. Impact on your department As it is well known, it is the responsibility of the marketing department to gather as much information about the market as possible. This information is crucial as it helps the organization to compete with other organizations providing similar goods or services (Hiebing et al, 2011). To obtain necessary information my department will need to undertake several market analyses. We will also need to identify a competent team of marketing consultant and retail shopping planner to assist us with marketing implementation. Due to venturing into new markets we will need to adjust our policies and. We will need our hotels to have a competitive advantage in the new mark. The best way to achieve this is by using cost leadership and product differentiation (Kumar & Phrommathed, 2005).The project will actually strain my department due to the large area of operation but I believe it is necessary and that it will yield good results. 3. ...
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