Audi and Its Communication Strategy in UK - Essay Example

Only on StudentShare

Extract of sample
Audi and Its Communication Strategy in UK

The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi: A Brief History Audi AG is a German car manufacturer that builds a wide range of automobiles from super mini cars to SUVs. The company has a large global presence as it is operating in Europe, India, Brazil, and China (Audi Website, 2012). Audi has its headquarters in Germany and the company is the wholly owned subsidiary of Volkswagen AG. Volkswagen markets Audi as its premium brand for the upper income group market. The history of the company dates back to the 19th century when it was founded by August Horch (Audi Website, 2012). The first Audi car came out in 1909 and since then the company has not stopped. In 1964 it was purchased by the automobile giant Volkswagen which marks the new era in the history of the company. ...
Download paper

Summary

Audi and its Communication Strategy in UK Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (15, April, 2012) Introduction Audi has become a well known brand name all over the world for its luxury cars. The super mini car of Audi is a lifelong dream of every young and middle age man…
Author : xleuschke

Related Essays

Differentiation and Communications Strategies: Mercedes Benz AG Case
The report gives a comprehensive analysis of the marketing strategies of Mercedes Benz. Mercedes Benz is one of the most reputed luxury car brands in the world. The company has been ruling the segment for several decades until the aggressive strategies of rival brands Audi and BMW. Mercedes is now pulled down to the second position. Analysis says that the company will again be pulled to the third position by the rival brand Audi. What happened to Mercedes was the over reliance on market presence, brand value and experience. The marketing team believed that always brand value will sell the...
12 pages (3012 words) Essay
Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise insignificant publicity and product promotion. The cultural factors are closely attached to the economic policies of the specified regions, their religious beliefs, political ideologies and the level...
16 pages (4016 words) Essay
Communication strategy for Audi.
What is meant by this is application of the appropriate media and messages with the aim of communicating the information to the targeted UK market successfully. There are basic things that may be needed by customers from different places in the UK. Despite their needs their preferences and tastes of a product always vary from one customer to another. The explanation for the difference lies in geographic, culture and socioeconomic environments. These are state in which the goods are consumed. The sociological and location factors influence the consumer’s behavior and directly apply to...
8 pages (2008 words) Essay
Marketing Communication Strategy of Standard Chartered Bank
The revenue of the bank is generated more than 90% from the Middle East, Africa and Asia whereas the bank is United Kingdome based. (About, Standard Chartered Bank) The primary nomination of the Standard Chartered Bank was listed in London Stock Exchange and appears in the FTSE 100 Indexes. Till the 23rd December, 2011, the market capitalization of the Standard Chartered Bank was ?33 billion. This capitalization was entitled to the 13th Largest Primary Listing among all the listed companies in London Stock Exchange. (FTSE All-Share Index Ranking, 2012) The secondary listing of the Standard...
8 pages (2008 words) Essay
British Petroleum: Transforming Its Strategy "Beyond Petroleum"
When judged by its market capitalization of $203 billion, earnings of $8.4 billion and Revenue of $148 billion in the 2000 fiscal report, it only ranked behind oil-majors such as ExxonMobil and the Shell Group. The company also ranked among the top three companies by oil discovered and gas reserves which amounted to over 15.2 billion barrels of oil (Adamson and Sorrell, 2007). The products of BP are on sale in about 100 nations across the globe and have a strong base on six continents. On an active scale, the company is active in 29 nations and has operation production in 23 countries. BP is...
6 pages (1506 words) Research Paper
Advertising and Marketing of Audi
This essay "Advertising and Marketing of Audi" outlines advertisement campaign of this carmaker and its peculiarities. Continued survival of Audi in the international market and even protection of its image and brand name in the highly competitive global could definitely attributes to its exceptional advertising and marketing techniques and not traditional big names inferred for German cars. To begin with, Audi has been involving in direct confrontation with its immediate class competitor, which is BMW. The most latest direct confrontation involved of Audi and BMW appeared in an advertisement...
4 pages (1004 words) Essay
Corporate Communication Strategy-Toyota case
The unintended acceleration was attributed to floor mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to have potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within the auto industry. In the fast transforming business dynamics, the various environmental factors become crucial paradigms to maintain competitive advantage within the industry. PESTLE and SWOT analysis...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!