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Audi and Its Communication Strategy in UK - Essay Example
Pages 9 (2259 words)
Audi and its Communication Strategy in UK Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts (15, April, 2012) Introduction Audi has become a well known brand name all over the world for its luxury cars. The super mini car of Audi is a lifelong dream of every young and middle age man…
The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi: A Brief History Audi AG is a German car manufacturer that builds a wide range of automobiles from super mini cars to SUVs. The company has a large global presence as it is operating in Europe, India, Brazil, and China (Audi Website, 2012). Audi has its headquarters in Germany and the company is the wholly owned subsidiary of Volkswagen AG. Volkswagen markets Audi as its premium brand for the upper income group market. The history of the company dates back to the 19th century when it was founded by August Horch (Audi Website, 2012). The first Audi car came out in 1909 and since then the company has not stopped. In 1964 it was purchased by the automobile giant Volkswagen which marks the new era in the history of the company. ...
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