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Essay sample - Marketing Communications Plan and Presentation
Pages 5 (1255 words)
Presented by (Your name) (Your school) Course Date T-C-B and I-D-U Positioning exercise T-C-B model analysis T-C-B positioning model was designed by Rossiter and Bellman in 2005. The acronym stands for Target customers of the product, Category of needs that the product satisfies and the Benefits offered by the product (Butterfield, 1997)…
Samsung are targeting low income category but Ipad still remains the market leader due to its high quality and high speed. Ipad needs to target companies in order for them to remain the market leader. Apple is focusing on increasing its Ipad sales and in the recent past it has opened outlets in other countries like China and Japan (Fill, 2002). Category After a survey, where five people were asked to compare Apple and other tablet manufacturers, apple was rated as the best in tablet manufacturing. The respondents said that apples products including the ipad were the best since they are able to meet almost all of their demands. Ipad has the highest processor speed of all the tablets in the market, the reason why it is the market leader. This is according to the respondents of the interview as seen in the appendix (Halborg, 2001). Benefit Most of the tablet customers are looking for speed, long battery life and an elegant and smart tablet for their day to day activities. Ipad is a unique product in the market it gives its users all these. Ipad accessories are compatible with other hardware from other manufacturers therefore are easy to maintain and use as compared to other tablets in the market like the Samsung galaxy. Ipad take less time to boot compared to other products like windows tablets. ...
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