Ethical issues in Packaging Practices - Research Paper Example

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Ethical issues in Packaging Practices

The world today has progressed towards being more consumer-oriented. One of the most important aspects of marketing is packaging basically since it portrays the origin of a particular product. From a marketing perspective it is important to ensure that the packaging is such that it allures the potential customers and increases the sales of the product. It is important to present sufficient information about the product on its package so that the customers have enough information before deciding to buy a particular product. However, several ethical issues surfaces with the aspect of packaging since in order to ensure proper sale values several factors are compromised with leading to unethical practices. Shrimp present four different ethical issues that are involved with packaging. The four issues primarily include representation graphics, information present on the cover or the label, safety of the packaging material and environmental issues.
Graphics for starters, is the key factor which represents the product meant for sale. Some producers and marketers utilize pictures on the packaging case which do not appropriately represent the actual product and in most cases maybe misleading and present a false representation of the product.
Labeling and providing information on the labels is another vital aspect of packaging a certain product. The information printed on the body is meant to provide sufficient details to the potential customers. ...
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Summary

Packaging is undoubtedly an important aspect for sellers, marketers and consumers alike. In fact, it is not wrong if I say that it is an indispensible part of our life since we need packaging for almost everything today starting from the food we eat, clothes we wear to medicine and drugs we intake. …
Author : hcollins

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