Packaging is undoubtedly an important aspect for sellers, marketers and consumers alike. In fact, it is not wrong if I say that it is an indispensible part of our life since we need packaging for almost everything today starting from the food we eat, clothes we wear to medicine and drugs we intake. …
The world today has progressed towards being more consumer-oriented. One of the most important aspects of marketing is packaging basically since it portrays the origin of a particular product. From a marketing perspective it is important to ensure that the packaging is such that it allures the potential customers and increases the sales of the product. It is important to present sufficient information about the product on its package so that the customers have enough information before deciding to buy a particular product. However, several ethical issues surfaces with the aspect of packaging since in order to ensure proper sale values several factors are compromised with leading to unethical practices. Shrimp present four different ethical issues that are involved with packaging. The four issues primarily include representation graphics, information present on the cover or the label, safety of the packaging material and environmental issues.
Graphics for starters, is the key factor which represents the product meant for sale. Some producers and marketers utilize pictures on the packaging case which do not appropriately represent the actual product and in most cases maybe misleading and present a false representation of the product.
Labeling and providing information on the labels is another vital aspect of packaging a certain product. The information printed on the body is meant to provide sufficient details to the potential customers. ...
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Whenever the topic of business comes up, marketing is not far behind. It is stated that the success of any business is majorly reliant on the marketing effort put into the business idea. The concept behind this is as simple as the fact that until people know about what you can offer them, having even the best product/service is of no use.
These result into the destruction of ecosystems and loss of species variation. The surrounding is considered degraded when habitats are subject to destruction, and the environmental resources are not enough to satisfy the organisms’ needs. Environmental destruction can be triggered by the natural and man’s activities.
As a result, businesses and industries often find themselves under much external pressure to improve their ethical track record so as to appeal to their customers and build company image. Organizations that do not conform to best business practices therefore risk losing their business to the ever increasing competition in the market.
Therefore, ethical consideration is the key parameter that produces reliable success in organizational endeavors. Though unethical practices may seem profitable in the short run, such practices eventually produce future doom and failure for organizations.
It can be stated that the issues related to welfare of animals as well as fair trade prove to be most effective and emotive ones. Nevertheless, according to the conduction of recent researches, it has been recognized that the issue of packaging is of much concern amid the consumers on a worldwide basis (Ipsos Mori, 2008).
It tends to create or strengthen the brand identity as well as build strong brand image within the market which further helps the organizations to achieve competitive position (Kimmel, 2009). However, the notion of conspicuous packaging practices of the global marketers also tends to create significant ethical issue with regard to the environmental awareness.
Their lending strategies and policies have therefore become the determinants of values, mores and ethics which are invariably attached to the sphere of commerce.
According to Jennings (2005), financial institutions play the role of reservoirs that control the means of