However, choosing the right postgraduate education is a challenging task and often subject to many influences. Table of Contents Executive Summary 2 2.1 Six Different Postgraduate Education Options 5 2.2 Six Evaluative Criteria 7 2.3 Forming a Decision Matrix 9 3. Application of Compensatory Decision Rule 9 3.1 Respondent Number 1 matrix 9 3.1.1 Ranking evaluative criteria based on the allocation of 100 points importance score 11 3.1.2 Rating each option against each of the criteria 11 3.1.3 Using the compensatory decision rule to calculate the option that the respondent is most likely to choose 12 3.1.4 Comparing the Calculation Results and Real Choices 12 3.2 Respondent Number 2 Matrix 12 3.3 Respondent Number 3 Matrix 15 4. Analysis of Choices 16 4.1 Why are respondents' rankings of evaluative criteria different? 16 4.1.1 Demographic Reasons 17 4.1.2 Personality Reasons 17 4.2 Why Are Respondents' Choices Different? 17 4.2.1 Demographic Reasons 17 4.2.2 Personality Reasons 17 4.3 Recommendations for Marketers 18 5. Conclusion 18 6. Works Cited 18 2.0 Formation of a Decision Matrix Persons pursuing postgraduate courses have to encounter various challenges that surround them. These comprises of the decision matrix, which involves a number of questions. Some of the decisions that any individual has to make include college availability, fee requirements, the duration the course, the job prospects, relocation requirements, other available options, for instance full time, or part time, the job requirements, and how to maintain the relationship with partners. The decision maker has to know exactly what they need. 2.1 Six Different Postgraduate Education Options There are a variety of postgraduate degrees and diplomas, which a person can pursue in Australia. Mostly, the postgraduate diplomas and certificates are awards that are given to the students who have taken part and completed degree or vacation courses. This postgraduate diplomas and postgraduate certificates may also be awarded to those students who have completed their master’s degree course. It is mostly common to those who have taken part in postgraduate courses and part time postgraduate courses. One of the most popular postgraduate options is the postgraduate master’s degree program. The postgraduate master’s courses mostly requires that an individual pursuing the course to take a minimum of three years full time study and provide advanced training in a subject field that is beyond what is normally achieved at undergraduate masters levels. The courses in master’s degree programs vary considerably depending with the subject matter, but typically involve some combination of both taught and research elements (Australian government, 2011, web). This postgraduate program is quite perquisite so that it can obtain funding from the appropriate funding bodies. This postgraduate degree program has a number of options, which an individual willing to pursue it can choose. One of them is the postgraduate master’s in business administration, popularly abbreviated as the MBA. This course is a management course, which looks at managing the organizations in order to ensure that they fulfill their objectives. The program is further divided into various options to suit the students. This includes options in operations management, strategic management, human resource
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