Postgraduate education essay

Postgraduate education essay Essay example
Undergraduate
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Marketing
Pages 8 (2008 words)
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 Postgraduate Education Name Course Tutor’s Name Institution 27th, April, 2012 Executive Summary The importance of postgraduate education has increased in the world over the last decade. This has been due to the increasing demand for higher quality education in different excellent universities across the globe…

Introduction

However, choosing the right postgraduate education is a challenging task and often subject to many influences. Table of Contents Executive Summary 2 2.1 Six Different Postgraduate Education Options  5 2.2 Six Evaluative Criteria  7 2.3 Forming a Decision Matrix  9 3. Application of Compensatory Decision Rule  9 3.1 Respondent Number 1 matrix 9 3.1.1 Ranking evaluative criteria based on the allocation of 100 points importance score  11 3.1.2 Rating each option against each of the criteria  11 3.1.3 Using the compensatory decision rule to calculate the option that the respondent is most likely to choose  12 3.1.4 Comparing the Calculation Results and Real Choices 12 3.2 Respondent Number 2 Matrix 12 3.3 Respondent Number 3 Matrix 15 4. Analysis of Choices  16 4.1 Why are respondents' rankings of evaluative criteria different?  16 4.1.1 Demographic Reasons  17 4.1.2 Personality Reasons  17 4.2 Why Are Respondents' Choices Different?  17 4.2.1 Demographic Reasons  17 4.2.2 Personality Reasons  17 4.3 Recommendations for Marketers 18 5. Conclusion  18 6. Works Cited 18 2.0 Formation of a Decision Matrix Persons pursuing postgraduate courses have to encounter various challenges that surround them. These comprises of the decision matrix, which involves a number of questions. ...
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