Essential Marketing - Essay Example

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Essential Marketing

6 5.Discuss and explain the rationale of the marketing mix variables used by Burberry 8 5.0.Product 8 5.1.Price 10 5.2.Place 10 5.3.Promotion 11 5.4.Process 11 5.5.Physical Evidence 11 5.6.People 12 6.Discuss and explain the rationale of Burberry’s use of digital marketing tools. What are the advantages and disadvantages of this approach? 12 References 15 Bibliography 17 1. Overview Burberry was established in the year 1856 by Thomas Burberry who is the regarded as the inventor of the gabardine raincoat. This particular product ultimately became one of the signature products for the organisation. The chief visions of the organisation are to attain significant competitive position over the competitors along with increasing the market share considerably (Burberry, n.d.). In the paper, the different business environmental factors, market segmentation methods and the various applications of marketing mix features will be discussed. Various aspects that include the execution of effective digital marketing tools along with its various benefits and disadvantages will also be depicted in the discussion. 2. Identify and explain the environmental factors affecting the marketing of Burberry 2.0. ...Show more

Summary

Burberry was established in the year 1856 by Thomas Burberry who is the regarded as the inventor of the gabardine raincoat. This particular product ultimately became one of the signature products for the organisation. …
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