This research will begin with the explanation of what the customer value is. Based on Grewal et al, and Petric and Backman’s notion it can be argued that the iPhone’s CPV is conceptualised in two dimensions i.e. Acquisition and Transactional value. The suggestion is that customers are rational economic decision-makers who process information in order to maximize value; as such, customer value is principally conceptualised as a trade-off between the price of the iPhone and its quality. Sheth et al’s “five Values” conceptual framework questions the economic assumption that consumers evaluate purchase and usage decisions with a calculator-like approach. Instead Holbrook and Hirschman proposed the experiential approach and introduced new concepts such as feelings, fantasies, and fun. Rather, consumer decision processes embrace complex motivation that includes both intrinsic and extrinsic values. Woodruff defines customer value as the emotional bond established between customer and producer after the customer has used a salient product or service produced by that supplier and found the product to provide an added value. In other words, customer value is determined by the customer rather than objectively determined by the seller. The consumer behaviour is "The study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. ...Show more
The idea of this research emerged from the author’s interest and fascination in how consumers are increasingly shifting from traditional mobile phones to smart phones. The author will attempt to identify and analyze customers’ perceived value of one specific type of smart phone - the IPhone. …
The Apple iPhone was launched in 2007, taking the wireless communication industry into a revolution of their products through the introduction of Smartphone technologies. The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients.
Innovation in Mobile Telecommunications Industry: Smartphones – The IPhone Experience. There are distinctly identified industries that exhibit revolutionary changes at unprecedented pace. One of these is the mobile telecommunications industry. Due to the fast changes brought upon by technological advancement and innovation, products and services offered by companies within the mobile telecommunications sector invariably adapt and adjust, according to external macro-environmental factors.
The speed with which the technology changes occur and the wider competition are the critical issues of concern for Apple Computers. Its strategic plans to enter in to the cell-phone communication and other portable entertainment has resulted the computer facing stiff conditions from all sides.
SWOT Analysis of the IPhone 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 6. Conclusion 8 7. Recommendations 8 1. Terms of Reference Pranav Jain has written this report to Mr Tony Ukuwana. This report is due on the 17th November 2013. This report was written to analyse the worth of IPhone by looking at its strengths and weaknesses and what opportunities, threats and competition it has in today’s market.
As such, this paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss such as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
Innovation can be described as anything which is new and is useful to the people who are meant to use it, this could be anything from being a business process to a new product. The importance of innovation is immense because innovation is what brings
With its great ergonomic design, auto spell checker, great sound quality and media support, it is one of the greatest products released by Apple.
There are however, advantages as well as disadvantages of this gadget which has taken the world by storm. One
The company sold 33.8 million iPhones for September quarter in 2013 as compared to 26.9 million in the same quarter previous year. Apple also sold 14.1 million iPads during the quarter while it achieved a sales figure of 4.6 million Macs in the
Without a doubt, companies invest millions of dollars and time researching and understanding the customer demographics so as to understand their respective markets. Customers mostly do not make a judgment of costs and values objectively or accurately, rather they react according to their perceived value of the given product.
For this product, the direct and indirect marketing strategies are used. The first is directly to the customer, while the other uses the distributors to get in touch with the wholesalers before they reach a retailer who provides it to the
2 pages (500 words)Essay
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