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YouTube Social Media Platform - Essay Example

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Masters
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Marketing
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YouTube Social Media Platform
Introduction
With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively. …

Extract of sample
YouTube Social Media Platform

Social media platform entails web-based and mobile technologies that turn communication into social interactions between organizations, communities, and individuals. The social media technologies further subdivide into magazines, social blogs, micro blogging, photography, videos, podcasts, pictures, web blogs, wikis, social bookmarking, and internet forums (Funk 8). Social platforms have diverse applications that include communication, entertainment, marketing, multimedia, and authority building (Bellamy 9-13). These applications vary from one social technology in a social platform to another. For a fact, various social media platforms include Facebook, Twitter, MySpace, yahoo, and YouTube (Singh and Diamond 121). YouTube is a social media platform with a massive number of users. YouTube website allows the sharing of videos where users can upload, view and share videos. Individuals, other organizations, media corporations like BBC and CBS upload videos on YouTube and offer some of their material via the site, as part of the YouTube partnership program. This paper will address the strong and weak features of YouTube social platform. It will equally highlight the history, success, or failure of other companies or users experience on using the Social Media Platform. Moreover, it will denote the typical demographic of users on Platform. Typical Demographic of Users on Platform In 2011, Americans streamed 15 billion videos on YouTube where approximately 35 hours of video get to YouTube every minute. ...
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