StudentShare solutions
Triangle menu

The Competitive Environment - Essay Example

Not dowloaded yet

Extract of sample
The Competitive Environment

Going back further in time, it was a United States government-funded research project some sixty years ago called the ARPANET that eventually gave rise to the present Internet. It was originally a defense-related project of the Advanced Research Project Agency of the U.S. military to develop a wide-area network of communications that is redundant and designed to withstand a nuclear attack during the Cold War period. It was developed at great cost but the American government saw it fit to give it away for free for civilian uses, similar to the so-called Star Wars Project or the Strategic Defense Initiative which is the precursor to the global positioning system (GPS) used widely in most consumer electronic devices such as mobile phones. The main brains behind the ARPANET was a guy named Vannevar Bush who foresaw an information overload that many people experience. It was first brought up in an article he wrote in which he argued for some form of oversight or a content curator who will see to it that information published on the Web is credible, reliable, and trustworthy; anybody can publish anything without proper verification, and Web content is crucial when people go on-line to look for some information they need. This paper is a discussion of the role that search engines or browsers play when people search or look for information on the Web. Search engines perform a crucial function in this regard as it determines what the search results will be. Although there were many search engines that preceded today's giant Google, the way the search process was performed was very different back then but Google managed to alter everything through its highly-secret algorithm. An end result of this new way of conducting the search is that Google wholly dominates the market. Discussion Google has closely guarded its secret algorithm that produces search engine results, which it rightfully considers as proprietary in nature. As more and more people get connected on-line, digital presence is essential for business firms to survive. Google has dominated this market in just ten-years' time because it altered the way how browsers crawl the vast Internet for the information typed in by people on their search box. Previously, search engines looked for the titles of articles only or the Web addresses of Internet sites but Google's process does it much differently, by looking at the actual content of Web pages posted on the Internet. This had big or profound effects, one of which was lower the price of a unique domain name considerably. The new search process led to search engine optimization techniques that try to influence the search results being produced but Google changes its algorithm to obviate this technique. It is important to do this occasionally to have unbiased results based on page rankings. Landing on top of page rankings has considerable business consequence because people tend to look only at the first few top results and ignore other lower-ranked results. This also has a considerable effect on the profits of Google which relies on on-line advertising revenues to a big extent and indirectly, on the businesses that advertise on-line as more people shift to their purchases through on-line transactions because of improvements in Internet security such as the use of the secure-socket layer (SSL) that encrypts crucial personal information. Google came to dominate the search engine market ...Show more

Summary

THE COMPETITIVE ENVIRONMENT (Google's Monopoly) by: Name of Student Student ID Number S-C-P Model Presented to: Name of Professor Name of the University School Location Estimated Word Count: 1,681 Due on: May 07, 2012 Introduction The Internet is truly a transformational technology that affects everyone on the planet today…
Author : cormierromaine
The Competitive Environment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Competitive Environment"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of Vodafone and its competitive environment
An individual essay that carries out an analysis of Vodafone and its competitive environment. Table of contents 1. Introduction 3 2. Overview 3 3. Industry analysis 4 3.1 Porter’s five forces 4 4. Internal analysis 5 4.1 Resources and capabilities of Vodafone over the past five years 5 4.2 The key business strategies of the company over the past five years - Porter’s generic strategies 7 4.3 To what extent the company has aligned its resources and capabilities to its business strategies 8 4.4 Value Chain Analysis 9 5.
12 pages (3000 words) Essay
Strategic Retail Management in Competitive Environment
tegy 16 SWOT Analysis of Harrods 16 5.Comparison 17 6.Conclusion 18 Strategic Retail Management in Competitive Environment 1. Introduction Advancement in technology and emergence of new markets due to globalization has significantly changed the outlook of the retail industry from the past few years.
16 pages (4000 words) Essay
Customized Competitive Intelligence in International Environment
The need to explore and exploit new market has become critical element of competitive advantage. The paper gives huge insight into the business planning that necessitates the incorporation of competitive intelligence to exploit important information about the countries and business models of competitors.
4 pages (1000 words) Essay
UK Buss Market - The Competitive Environment
Also there has been any initiative or innovation from the firms to improve the service to the consumers. Competition commission has had to step in make changes in order to increase the competition in the market.
5 pages (1250 words) Essay
Competitive Environment Questions
As for example in an area there is an established Information Technology (IT) company which provides a huge service to the customers in that area and has earned a huge goodwill in that market. This means that the company is a dominant player in that market and posses the price mechanism in its hand i.e., it can charge variable price from time to time for the products it sell and a new IT firm will find it very hard to enter into his market as it will find unprofitable to enter this business.
5 pages (1250 words) Essay
Critically discuss the proposition that:- Firms succeed because of the resources under their control rather than because of their strategic response to the competitive environment
eed to be difficult to substitute or imitate so that other organizations may not be in a position to use similar resources to acquire a competitive advantage. These resources include assets such as premises, employees, the processes for production, finances, and overall
4 pages (1000 words) Essay
Competitive Environment
Price rise for year = 25% by British Gas. 7% increase 8 months ago + 18 and 16 percent raise now, prompting Energy Minister to press for change, inviting smaller and alternate energy suppliers to break dominance of big energy giants. BG
1 pages (250 words) Essay
Capsim Organization and Competitive Environment
The factors include development of new products by competitors, new distribution channels and new customer values. The organization enjoys a competitive advantage over other businesses as it has embraced the use of
2 pages (500 words) Essay
Employing Strategy in a Competitive Environment
as part of enforceable corporate social responsibility challenges the sustainability of ordinary fossil fuel models in the future, with greener innovations appearing in the market. The requirement of greener models and the cost of acquisition of the emergent technology act as a
4 pages (1000 words) Essay
Produce an analytical report of 1500 words based on a substantial food service business (choose one of the hotel with experience). The report should describe the type of business, its food service systems, and the competitive environment it operates in
PESTEL is also applied to highlight the environment in which the business operates then a recommendation is given to area of improvement. Hotel management and catering services are widely used globally to provide different and
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation