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How is the marketing concept and its implementation responding to developments in the Macro-environment? - Essay Example

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How is the marketing concept and its implementation responding to developments in the Macro-environment?

According to the research findings marketing is mainly concerned with trade or exchange. The basic form of trade started when humankind started producing surplus. Humankind produced agricultural products and exchanged them with manufactured goods like earthenware or textiles. Such exchange brought about areas that promoted trade for instance, local markets and village fairs. The development of trade and marketing enabled individuals to specialize production of certain products and services to be traded in markets for ore products required. In the 18th century, the economy of UK changed during the early industrial revolution, leading to rise in industrial production and subsequent loss of dependence on agricultural products. Prior to the industrial revolution, the distribution and production of goods was mainly in small scale. Consequently, industrialization leads to a dramatic increase in productivity, because of technology development. As a result, enterprises enlarged, production increased, and products became more standardized. Companies produced in large numbers for local, national and international markets. Factory systems grew leading to migration of people from rural homes to new and quickly expanding industrial cities and towns. Because of rapid developments during the industrial revolution periods, companies produced volumes more that the local economy could accommodate. Therefore, consumption spread over wider geographical distances, leading to loss of immediate contacts between the producers and the markets. ...Show more


This research aims to evaluate and present the relationship of Organizational culture and Knowledge management. Marketing is the process of management that charged with the duty of identifying, expecting and satisfying the requirements of a customer profitably…
Author : evan28
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