Company Analysis: Cloon Keen Atelier

Company Analysis: Cloon Keen Atelier  Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
Company analysis From marketing perspective, Cloon Keen Atelier is just one of the rests of companies trying to become a cut above the other, as much as possible would want to obtain competitive advantage. One reason would be to ensure a high market share and this would mean productivity, efficiency and continuance of the operation…

Introduction

Thus, it is not only enough to specifically focus on products, price, place and promotion, but the actual environment itself especially if there is a need to critically consider understanding an organization from the point of view of marketing. This is the whole point of considering other related analyses which also include understanding customers’ behaviors, their actual buying process and even on creating a need for certain service and product offerings. In fact, all of these have become essential considerations of Cloon Keen Atelier as primarily stated in the case. In the case, Cloon Keen essentially considers products, place, customers, competition, promotion, branding matters, and other relevant concerns. PEST analysis PEST analysis is a useful tool when there is a need to scan the general environment of an organisation or company (Henry, 2008, p.51). The reason why there is a need to scan the general environment prior to understanding elemental information that could benefit an organisation is evident in the case of Cloon Keen Atelier. For instance, in this line of business, it is important to consider barriers to entries that at some point could be highly political in nature. ...
Download paper
Not exactly what you need?

Related papers

Company Analysis
The subsidiaries of the company provide life insurances, annuity and other products related to health insurance. The independent agents and the direct advertisements to the customers are used to distribute the products of the organization. The company acquired the Lincoln Income Life Insurance Company in the year 1986. The company purchased the GreenTree Financial in 1998 which was the largest…
Starbucks Coffee Company Analysis
Starbucks Corporation is a US based company and is engaged in the business of purchasing and roasting whole coffee beans. It is regarded to be one of the premier brands of speciality coffee retailing in the world and operates its business in more than 50 countries of the world. Starbucks is headquartered at Seattle, Washington and was founded in the year 1971 (Yahoo Finance, 2012a). Its stocks are…
Samsung company analysis
The market is expected to grow at 7% annually globally between 2012 and 2015 with the 3D TV product category as the fastest growing segment in the industry. Sales in consumer electronics recorded a 10% growth in 2011 (almost $965 billion) from a 13% sales growth in 2010 ($875 billion) (Reportlinker 2013). One of the leading consumer electronic brands in the industry is Samsung Electronics, part of…
Company analysis: Intel Corporation
Furthermore, this discussion also identifies Intel’s current strategies as compare to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of strategic implementation plan which shall help the company to attain long term sustainability and growth.
Company Analysis - Google
After an initial humble beginning with a small start up capital the company grew by leaps and bounds to presently emerge as one of the leading brands of the world with financial strengths that matches the likes of industry players like Apple and Microsoft. The company’s stocks are listed on the bourses of the NASDAQ. Google has a diversified product portfolio that ranges from search engines to…
Company Analysis Research Paper
The company’s core and associated brands include Ford, Mercury, Land Rover, Lincoln, Aston Martin, Volvo and Mazda (Ford Motor Company, “About Ford Motor Company”). Vision and Mission Company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’…
Company Analysis Essay
It is more important to carry out an analysis based on the strength, weakness, opportunities and threats that FreeTitleQuote.com will face as it intends to assist customers to access information on title insurance they purchase for their real estate property through iPhone/Android app. The most important function of running the internet based Company, FreeTitleQuote.com is to ensure that there is…