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Sears Goes Swingy for Tweens and Teens - Term Paper Example

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Sears Goes Swingy for Tweens and Teens

A balanced market price was formed as a result of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image through various strategies, like the use of social net, leading to dynamic relationships within the society through partnership with other companies. Sears is an example of the firm that incorporates successful marketing activities into its operation. The company is working towards becoming an investment boulevard because of the high level of retail target it makes compared to other retail stores. Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities. Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion systems the company uses are online and social network scenes. These techniques create awareness of the needed products that the firm offers to its targeted clients. This unit examines the images, commodities, and the marketing strategies used by Sears in the achievement of its objectives. 1 The image of the company immensely determines how a business is perceived amongst various concerned stakeholders. Stakeholders of a company comprise of individuals contributing the start-up capital, the purchasers of end products, and individuals affected by the company’s actions. Company’s image is what attracts clients to choose a business over other existing businesses providing the same products or services. “Do not Just Go Back. Arrive,” Arrive Lounge is an attractive site commonly associated with the teens. Sears had noticed a decrease in the purchasing trends of the products it produces, therefore, having invented the strategy “Don’t just Go Back. Arrive, “to help in augmenting the sales of its products by enticing the clients to purchase from their departmental stores (Nickels, 1980). The partnership between Sears and social networking cites was aimed at improving the company’s image and increasing product sales of the company. Social network scenes serve as effective channels for reaching targeted markets in scenarios where the targeted market is composed of teens and tweens. The scenes also serve as interactive forums where a significant number of teenagers spend their time searching for new information or interacting with friends online. The choice by Sears to reach its targeted market via the social network scenes is of immense benefit to the company because it easily identifies with the client’s needs. The identification with the clients creates for the company an upstanding image leading to the development of brand loyalty by consumers (Hadden & Luce, 1923). 2 Sears offers diverse fashionable clothes to clients and to the wider targeted market. Consumer behavior in the purchase of the clothes is different amongst clients because of demographic features present in the society. Families prefer shopping for Sears’ clothes to other clothes produced by other companies. This because it offers descent clothes like maternity clothes that are relatively affordable and are designed according to an individual’s taste. Secondly, the company presents a range of clothes to Christmas shoppers. Families round the globe highly uphold festivities period, and Sears provides clothing solutions during these periods. The designs for ...Show more


Sears Goes Swingy For Tweens and Teens Name Instructor Date Task Abstract Sears is the departmental store chain based in the U.S. It was established in the late 19 century by Richard Warren Sears. The firm passed through various challenges, which strengthened it in the process…
Author : michaelmuller
Sears Goes Swingy for Tweens and Teens essay example
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