A balanced market price was formed as a result of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image through various strategies, like the use of social net, leading to dynamic relationships within the society through partnership with other companies. Sears is an example of the firm that incorporates successful marketing activities into its operation. The company is working towards becoming an investment boulevard because of the high level of retail target it makes compared to other retail stores. Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities. Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion systems the company uses are online and social network scenes. These techniques create awareness of the needed products that the firm offers to its targeted clients. This unit examines the images, commodities, and the marketing strategies used by Sears in the achievement of its objectives. 1 The image of the company immensely determines how a business is perceived amongst various concerned stakeholders. Stakeholders of a company comprise of individuals contributing the start-up capital, the purchasers of end products, and individuals affected by the company’s actions. Company’s image is what attracts clients to choose a business over other existing businesses providing the same products or services. “Do not Just Go Back. Arrive,” Arrive Lounge is an attractive site commonly associated with the teens. Sears had noticed a decrease in the purchasing trends of the products it produces, therefore, having invented the strategy “Don’t just Go Back. Arrive, “to help in augmenting the sales of its products by enticing the clients to purchase from their departmental stores (Nickels, 1980). The partnership between Sears and social networking cites was aimed at improving the company’s image and increasing product sales of the company. Social network scenes serve as effective channels for reaching targeted markets in scenarios where the targeted market is composed of teens and tweens. The scenes also serve as interactive forums where a significant number of teenagers spend their time searching for new information or interacting with friends online. The choice by Sears to reach its targeted market via the social network scenes is of immense benefit to the company because it easily identifies with the client’s needs. The identification with the clients creates for the company an upstanding image leading to the development of brand loyalty by consumers (Hadden & Luce, 1923). 2 Sears offers diverse fashionable clothes to clients and to the wider targeted market. Consumer behavior in the purchase of the clothes is different amongst clients because of demographic features present in the society. Families prefer shopping for Sears’ clothes to other clothes produced by other companies. This because it offers descent clothes like maternity clothes that are relatively affordable and are designed according to an individual’s taste. Secondly, the company presents a range of clothes to Christmas shoppers. Families round the globe highly uphold festivities period, and Sears provides clothing solutions during these periods. The designs for
Sears Goes Swingy For Tweens and Teens Name Instructor Date Task Abstract Sears is the departmental store chain based in the U.S. It was established in the late 19 century by Richard Warren Sears. The firm passed through various challenges, which strengthened it in the process…
It is the most popular method because of the easy availability and interpretation of the data. Most of the consumer markets can be divided on the basis of demographics but it is also one of the deciding forces behind the purchase behavior of the consumer as well.
Absent parents, lack of knowledge, glamorization of pregnancy, sexual abuse, rape, teenage drinking and some socioeconomic factors are responsible for the growth of teenage pregnancy. Since the issue has come into notice; a lot of effort is done to prevent it as it has disastrous effects on the lives of most teenage mothers, stopping them from achieving educational goals and life ambitions.
The work illustrates the five forces of competition and how they impact the company. This paper finally provides a SWOT analysis of the company and discusses the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
These retailers use different communication styles to launch market and sell their products. These companies face stiff competition from their counterparts and are driven by the need to implement dynamic methods of maintaining their markets. Table of Contents 1.0Introduction 1.1Background of JC Penney 1.2 Background of Sears 2.0 Comparison of Communication Styles 2.1 Perceived audiences of each company 2.2 Websites 2.3 Press Releases 2.4 Advertisements 2.5 Public Relations/ Community Citizenship Activities 3.0 Conclusion 1.0INTRODUCTION: 1.1Background of J.C Penny J.C.
The opening lines offer specific strategies for active reading and as the coherent pattern develops the detailed accounts portray her intended purpose, vision and extensive analysis which capture the reader’s
s paper finally provides a SWOT analysis of the company and discusses the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Henceforth, the study attempts to determine the recent corporate governance issues that are
Indeed, the nature of the drugs distorts the normal work of brain and it can hardly be restored to its fullest. In other words, it is important to keep in mind that drugs do harm to the body that can hardly be reversed, so if a person decides to take drugs, there is a little chance that one will be able to leave the path of addiction and become a normal individual once again.
Nowadays, Lenovo is known to be China’s most recognizable brand that has managed to integrate successfully the Chinese and American cultures in one company (Holstein). The success story began to develop in May 2005 when the Chinese
7 pages (1750 words)Term Paper
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