Safety Provision in Marketing - Essay Example

All factors and strategies involved in business operations revolve around the government. The most important factor that governments should consider in the creation of proper business channels is the safety of commodities and entrepreneurs. In an argument by Tuck (2005) safety business environments contain the best business ventures and successful businesses. With a safe operational environment, entrepreneurs have the confidence to venture into businesses and investors have the courage since they are assured of safety. Safety in the neighborhood or a business environment falls under the category of quasi-public goods.
Safety is a naturally occurring good which is essential in the environment. It has unlimited demand since it is intangible and the supply depends on a body and can be influenced.   However, its demand rate can rise if the neighborhood is a constant den of any form of safety breaching factor. With increasing demand, it can be easily raised to suit all consumers. Apart from government action, market provisions also promote safety measures. However, neighborhoods with safety promotion tools from market provision are usually exposed to any form of loss (Besley, 2006).
Generally, quasi-public goods are referred to as goods that occur naturally and are free to consume by all consumers. It is characterized by not very high demand but the demand depends on the population. The relationship between safety and quasi-public goods is evident in terms of demand and supply. Safety as a quasi-public good occurs naturally but is provided by a specific body. Its demand depends on the population of an environment. The population as a factor affects the supply of demand in terms of productivity and size. A high productivity population usually demands high safety initiatives and vice versa. A large population also needs more safety attention than a population with a small size of occupants. In the demand of safety, there is non-rivalry till to a point of the above situations (Tuck, 2008).