Federal Express Canada Case Analysis

Federal Express Canada Case Analysis  Case Study example
High school
Case Study
Marketing
Pages 5 (1255 words)
Download 0
Federal express Canada case analyses Executive summary The case study deals with FedEx and its customer service that it had showed towards customer, Anita who has couriered two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx and to her disbelief the company had misplaced one of the packets out of the two sent which was supposed to be portrayed in the tradeshow in Simpsonville…

Introduction

Contents Contents 3 Background 4 Statement of Problem(s) or Statement of Issue(s) 4 Situation Analysis 5 Marketing Mix 5 SWOT Analysis 6 Environmental Analysis 7 Analysis of alternatives 7 Recommendation(s) 7 Implementation or Action Plan 8 Reference 8 Background The case study revolves around FedEx’s customer service that it provides to its customer and need of assistance provided by the customers care. FedEx is one of the leaders in the air express cargo transportation and its business is based on the philosophy that “when people are placed first they will provide the highest possible services and the profits will follow”. FedEx is known to be a reliable shipper and is committed to get the package of its customers irrespective of the size to the required destination on time. The present case study analysis is based on the customer service of FedEx which they showed towards a small company by the name of Desktop Innovation. Anita Kilgour who was the office manager in Desktop Innovation had shipped two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx. But only one of the two packets was received and there were no whereabouts about the second packets. ...
Download paper
Not exactly what you need?

Related papers

Case Study analysis
Therefore, the process selection as identified by the team’s recommendations; will assist the organisation in prioritizing solutions to the pre-existing problems. For example, the review team’s assessment of the Information Technology (IT) department shows that it’s current IT solution, GovSource; has many undesired implications which lengthen the recruitment process (Stake, 2006). The team…
Ontela PicDeck Case Analysis
Ontela was expecting that once customers started using their PicDeck service to transfer photos from their mobile devices to their computers, emails, etc. it would eventually increase the use of the wireless carrier services. Ontela’s direct customers are the wireless service providers who would market the service to its wireless subscribers. Ontela would receive a portion of the subscription…
Federal Express Canada Case Analysis
Hence, the company must immediately respond to these issues in order to ensure long terms sustainability. Logistics computerization is one of the most recommendable policies for the FedEx to improve its logistics and customer service operations. The company has to raise additional finance. It also has to recruit more skilled employees to implement the planned changes. Finally, the FedEx should…
Federal Express (Canada)
Table of Contents Executive Summary 2 Background 4 Statement of Problem(S) or Issue(S) 5 Situation Analysis 6 Analysis of Alternatives 8 Recommendations 9 Implementation or Action Plan 9 Reference 10 Appendices 11 Background Desktop Innovations (DI) is recognized as one of the renowned organizations operating in software sector, which enhanced at a rapid pace in this era of globalization and…
Case Study Analysis
Global marketing refers to marketing activities by companies that emphasize on the following:- Standardization of marketing programs across different countries with respect to promotional mix, product offering, channel structure and price can increase opportunities for brands, transfer of products and other ideas across subsidiaries and help to address the emergence of global customers.…
Case Analysis Report
The introduction looks into the history, base and growth of Virgin Group, as well as gives a brief of the subsidiaries of the group that operates in the world. The founder, Richard Branson plays an overseer role in the running of the company having started by simply founding a student’s newspaper. The inspiration that was generated here and hence forth is unimaginable as it has created a…
FedEx Express
FedEx started its business long back in 1997 as a logistics services company which specialization was import/ export division with the name FDX. But it started its full operation in 1998 after the acquisition of Caliber System Inc. After that it started ground services with express shipping. Caliber handled the small package ground service and RPS; Viking Freight handled the less than truck loads…