Federal Express Canada Analysis - Case Study Example

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Federal Express Canada Analysis

Contents Contents 3 Background 4 Statement of Problem(s) or Statement of Issue(s) 4 Situation Analysis 5 Marketing Mix 5 SWOT Analysis 6 Environmental Analysis 7 Analysis of alternatives 7 Recommendation(s) 7 Implementation or Action Plan 8 Reference 8 Background The case study revolves around FedEx’s customer service that it provides to its customer and need of assistance provided by the customers care. FedEx is one of the leaders in the air express cargo transportation and its business is based on the philosophy that “when people are placed first they will provide the highest possible services and the profits will follow”. FedEx is known to be a reliable shipper and is committed to get the package of its customers irrespective of the size to the required destination on time. The present case study analysis is based on the customer service of FedEx which they showed towards a small company by the name of Desktop Innovation. Anita Kilgour who was the office manager in Desktop Innovation had shipped two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx. But only one of the two packets was received and there were no whereabouts about the second packets. ...Show more

Summary

Federal express Canada case analyses Executive summary The case study deals with FedEx and its customer service that it had showed towards customer, Anita who has couriered two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx and to her disbelief the company had misplaced one of the packets out of the two sent which was supposed to be portrayed in the tradeshow in Simpsonville…
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