As such, the social media marketing will be mainly concentric upon brand recognition and promoting the website as a viable alternative for career women that are both interested in function and style (Kawazoe & Abetti, 2013). Accordingly, prior to this particular phase of marketing being engaged, it will be absolutely interval to ensure that each and every problem that might be evidenced within the initial rollout of the website should be operable and fully functional. And added component of this particular phase that can be utilized is to provide a bonus structure through which individuals that reference which social media outlet they came from and what prompted them to purchase their products will further assist the company in helping to strategize how best practices within social media marketing can be further accomplished in the future.
The second phase of the marketing strategy will once again be constrained by the fact that the firm does not have a very large budget and cannot engage in glitzy advertising like many of the more established brands. Nevertheless, the second phase will be concentric upon blanketing some of the most high traffic pedestrian areas within the Washington DC Metro area and passing out pamphlets/suppliers/marketing material that draws attention to the fact that a new women’s footwear store is soon to be opening that seeks to provide a nexus between fashion and comfort. Naturally, even though this secondary phase of the marketing process will be somewhat different as compared to the first, it is necessary for the developers to ensure that a certain level of similarity exists so that individuals that might have been exposed to the first level of social media marketing will not find this to be a conflicting or otherwise separate level of engagement (Jacobsen, 2012). As compared to the social media phase, this particular phase will take place within approximately one month’s time. Similar to the social