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Marketing Mix - Essay Example
Author : bhills
Pages 8 (2008 words)
Marketing Mix Name Institution affiliation Tutor Date Marketing Mix An organization requires adequate planning structure to explore it full potential. This includes allocating resources such as capital and people in response to changes in the market. Products define the success of a business, and product development is vital for accomplishing business mission…
This includes increasing the number of products in the market while maintaining quality and low production costs. Product development ranges from identifying customer needs to designing activities that analyze and refine new ideas. These ideas bring about new products or refine existing products. Unique, high quality and affordable products give a business an advantage over competitors (Brassington and Pettitt, 2005). Beauty for price Hairdressing has faced steep competition from similar businesses in the region. Product development requires intense marketing especially in a competitive industry. Investing on marketing involves advertising, employing human marketers, promotions, and other activities that sell out the business. With the upcoming events, the salon needs intense marketing and reorganizing the business process. This includes buying better hairdressing equipment and employing more hairdressers. Human resource is necessary for service delivery. Events such as sports and conferences have several participants and more workers are required to handle the large numbers effectively. Employing experts improves the quality of services offered which surpass competing businesses. ...