Tele Cinch’s and Blackberry’s core and actual elements and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each others. Identifying the Products’ Core, Actual and Augmented Elements Tele Cinch 1.0 The innovative designing of the phone has deliberately contributed towards the modernised definition of smart phone devices by providing unique features such as large buttons and long lasting battery power. Furthermore, core elements, such as heating function and speech dialling are especially integrated in the handset to provide convenient facilities to the aged groups that the brand targets the most. Moreover, the brand assures its customers that it is user friendly and easy to use among all other available smart phones. Furthermore, in relation to its distribution operations, it assures to deliver the product within 48 hours at any place desired by the customer. In addition, the brand provides augmented elements like 3 years guarantee to all its products along with a replacement warranty to enhance its customer relationship providing assistance through its technical support team. Blackberry Bold 9900 The brand claims that this actual product is the thinnest smart phone in their product line up. The uniquely integrated ‘Liquid Graphics’ touch screen ensures life time durability to the customers while using its features such as swiping, zooming and pinching photos and videos. A few core elements incorporated in this product are ‘Vlingo’ which enables ‘speech to operate’ facilities that enable the user to use their voice for writing messages, opening applications, setting statuses on Twitter along with numerous other activities. Moreover, the brand claims that its operating system makes it the fastest Blackberry till date (Research In Motion Limited, 2012). The Blackberry Bold’s augmented elements are its innovative applications that are available to the user free of cost, its built-in Near Field Communications (NFC) that enables connecting with other NFC enabled devices and the useful accessories that the brand provides for the convenience of the users, such as travel charger, Bluetooth headsets and external battery charger bundle (Research In Motion Limited, 2012). Comparing the Distribution and Marketing Communication Strategy Tele Cinch 1.0: Distribution Strategy The brand uses traditional style of distribution process that include finished products transferring from manufacturers to the wholesaler to the retailer and finally to the end customers (Bucklin, 1965). Furthermore, the brand, at times follows different approaches of skipping the wholesaler and transferring directly to the retailer or skipping both the wholesaler and retailer and selling it directly to the customers. Blackberry Bold 9900: Distribution Strategy The brand uses various modern approaches while distributing its products. It focuses on partnering with resellers to sell the various products. The products are also sold directly to the c
Marketing Presentation Report Table of Contents Table of Contents 2 Introduction 3 Identifying the Products’ Core, Actual and Augmented Elements 3 Tele Cinch 1.0 3 Blackberry Bold 9900 3 Comparing the Distribution and Marketing Communication Strategy 4 Tele Cinch 1.0: Distribution Strategy 4 Blackberry Bold 9900: Distribution Strategy 4 Tele Cinch 1.0: Marketing Communication Strategy 5 Blackberry Bold 9900: Marketing Communication Strategy 5 Explanation 5 Conclusion 6 Reflective Statement 7 References 8 10 Introduction Innovation and creativeness are the new challenges for sustainability in the existing competitive market…
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