The essay analyzes Fashion Advertising Campaign. Advertising plays a very important role in creating perceptions regarding fashion brands. Dolce and Gabbana has almost always used hyper sexuality in its advertising campaigns. According to the findings of Kilbourne…
The paper "Analysis of a Fashion Advertising Campaign" describes the advertising campaign of the brand by Steven Klein. The advertising campaign of Dolce and Gabbana in the Fall of 2010 can be considered as one of the desperate attempts made by the brand to deconstruct its hyper sexual image. The advertising campaign by Steven Klein tries to portray the concept of an Italian family to show the collection. The use of cinema-inspired advertising campaign has been noted in the works of Misiura (2006). It has been observed that use of cultural heritage in advertisements have captured the attention of management to build trust in different cultural markets. In the advertising campaign of Dolce and Gabbana, global superstar Madonna has been portrayed as internationally renowned Italian Actress Anna Magnani(should be in inverted quotes). The shot below shows the star similar to a still from the movie “Mamma Roma” grocery shopping for her family. The other shots represent a close integrated family conceptualizing women power. In a particular picture Madonna is seen embracing an infant portraying the maternal instincts of the star. One of the pictures show her enjoying a brunch with her close family and other shows her waiting while an old member of the family fixes her dress. In all the images, the fashionable clothes in the lavish production are juxtaposed in mundane joy of domestic pleasure that has the potential to evoke emotional response. The setting of a domestic theme and dressing models. ...
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