Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm.

Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm. Essay example
Masters
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Marketing
Pages 8 (2008 words)
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Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm Table of Contents Introduction 3 Porter’s Five Forces Model 4 SWOT Analysis 6 PESTEL Analysis 7 Value Chain Analysis 9 Industry Life Cycle 11 Scale and Scope 11 Conclusion 12 References 14 Introduction HTC Corporation was established in the year 1997 and was initiated as one of Taiwanese firms that creates and makes goods sold under other umbrella brands…

Introduction

The main objective of the paper is to undergo strategic situational analysis of HTC which is a mobile phone handset firm. It will attempt at preparing a SWOT analysis of the company. The study will also focus upon Porter’s five forces model as well as industry life cycle analysis. In order to comprehend the resources held with the company, the study will make use of the value chain analysis. PESTEL analysis will be conducted in order to comprehend the macro environmental factors affecting the products and the services of the company. Porter’s Five Forces Model In order to recognise the competitive scenario of the smartphone industry in which HTC operates, the Porter’s five forces analysis can be quite applicable. Entry Barriers There are several barriers that prevent companies from entering into the smartphone industry. A few of the barriers that may work in favour of HTC need to be determined. High fixed cost, which is required for research and development, is considered to be one of the biggest barriers to entry into the industry. ...
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