Marketing Principles and Practice - Essay Example

Only on StudentShare

Extract of sample
Marketing Principles and Practice

According to the study of consumers’ buying behaviour, the fundamental influences are generally focused on certain basic aspects including Cultural, Social, Personal and Psychological factors of a buyer on their purchase decision. However, from the perspective of postgraduate students’ buying decisions, it has been observed that there is a significant variance in terms of buying decisions regarding fashion products within this customer segment. Hence, the buying decisions of the postgraduate students have significantly modernized or evolved accordingly to the modern situational influences such as, influence of peers, social media, benefits of advanced electronic shopping methods and influence of recent trends among others. The modern organisations are significantly conscious regarding the desires of the college or post-graduate student segment.
In general, there is a positive attitude which has been observed in the postgraduate students with regard to their purchasing or acquiring of fashion products and advanced services. The customers in that specific segment have more favourable attitudes on buying high-end fashion products. The postgraduate students form a positive or indifferent attitude concerning purchase of fashionable products in keeping with their previous buying experience. Moreover, beliefs regarding the benefits of buying fashionable products generally facilitate to derive an encouraging influence on postgraduate students’ attitudes towards purchasing fashion products. ...Show more

Summary

The paper intends to discuss the various factors that influence the purchasing decisions of the postgraduate students for fashion products. The impact of the particular buying behaviour influences for gaining competitive advantage towards the marketers has also been highlighted in the discussion. …
Author : loraine19
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Principles and Practice"
with a personal 20% discount.
Grab the best paper

Related Essays

Becoming an Effective Salesperson
A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.
6 pages (1500 words) Term Paper
Principles and practice
Internal factors may include things like motivation, learning, and perception. While these internal factors have a considerable impact on customers, external or macro environmental factors can change the business direction and shapes it strategies to a greater extend.
6 pages (1500 words) Assignment
Marketing Communications Plan and Presentation
Target Apple’s ipad is targeted to all users of computer tablets. Apple’s Ipad is currently the market leader in the computer tablets industry. Of recent past, Ipad has received a severe competition from Samsung’s galaxy which is a bit cheaper than Ipad.
5 pages (1250 words) Essay
Marketing: Principles and Practice
Several factors play a significant role in the decision made by the buyer to purchase a product. These factors are such as product quality, fashion, price, celebrity endorsement, design/packaging, and family correlation with the product (Shafiq et al., 2010, p.10577).
8 pages (2000 words) Essay
Principles of marketing
This paper outlines strategic marketing plan for Newham College (Stratford Campus). The plan is structured due to the four phases of strategic marketing planning as identified by McDonald (2008): goal setting, situation review, strategy formulation, and resource allocation and monitoring.
5 pages (1250 words) Essay
Marketing Principles
The company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape the people’s perceptions towards a certain product.
15 pages (3750 words) Essay
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012)Principles and Practice of Marketing(7thed). London, McGraw-Hil
The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipments but also other electrical appliance. In this part of the report the discussion would focus on analysing the marketing strategies of Dixons in comparison to formal marketing planning process.
7 pages (1750 words) Case Study
Full case study in Jobber, D. and Ellis-Chadwick, F. (2012) Principles and Practice of Marketing (7th ed). London, McGraw-Hill H
The retail chain started out as a photography business and slowly it grew into a high street store, selling not only photographic equipments but also other electrical appliance. In this part of the report the discussion would focus on analysing the marketing strategies of Dixons in comparison to formal marketing planning process.
4 pages (1000 words) Case Study
Iclude 2 in-text citations and place the reference on the reference page
Samsung understands that because the needs and preferences of the consumers are always changing from time to time, it is important for the company to be able to keep up to such changes in terms of the products that they are launching in the markets. With every product that
1 pages (250 words) Essay
Sainburys
In order to prepare the marketing plan the existing marketing strategy of the company and peripheral business environment have been analyzed by using strategic and marketing concepts like PESTEL analysis, SWOT analysis and marketing mix
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT