Before Hershey’s existence, the citizens from the wealthy class were the only ones who could afford milk chocolates. Hershey’s marketing strategy entailed producing high-quality milk chocolate that were sold at a low-cost. The market for Hershey chocolate grew widely, and as a result, it called for building more factories in new areas such as New York and Philadelphia. The chocolate company became involved in developing innovative products such as “kisses chocolates”, which were introduced in the 1920s. Additionally, over the years the company has been involved in making more innovative chocolate products, which consumers around the world have appreciated (Bozich 34). Milton S. Hershey the founder of the Hershey Company was born in the year 1857 and later died in the year 1945. He was a resident of Pennsylvania, which later came to be the location and headquarters of the chocolate company. For almost four years, he served as an apprentice to a local candy maker in Lancaster. Hershey himself faced obstacles in his quest of becoming a wealthy entrepreneur. His first business venture that involved making candy was in Philadelphia; however, this particular business failed after 6 years. Hershey’s breakthrough in the chocolate industry came when he moved back to Lancaster and focused on developing the Lancaster Caramel Company. Hershey later became interested in the chocolate industry, although, getting the right recipe for the chocolate products turned out to be a hard task. He worked towards creating the right recipe for chocolate bars, during those times information regarding chocolate recipe were highly secretive. Fortunately, he developed a recipe with the best formula of sugar, milk and cocoa that made the best chocolate. Ultimately, he came to form the Hershey Chocolate Company (D'Antonio 56). The cocoa beans used, by Hershey, to make chocolate comes from West Africa, particularly Cote d’Ivoire and Ghana. The Hershey Company has sister companies such as “Museum Experience”, Chocolate Lab”, “Cafe Zooka” and “Museum Shop” (D'Antonio 96). Customers know “The Hershey Company” for its chocolate products,
Name: Instructor: Course: Date: The Hershey Chocolate Company Thanks to Milton S. Hershey, the large community that cherishes chocolate is happy and satisfied. This paper analyzes the company known as “The Hershey Chocolate Company”. The Hershey Company best known for its milk chocolates has been in existence since 1894 when Milton S…
This paper is a full-scale elaboration of how Hershey’s company developed itself from a small-scale unit to a global leader in the chocolate industry. Appropriate management tools are taken and the performance of the company is tested on the basis of those tools with the provision of rational justifications.
It is operative on five continents and distributes its products under 80 brands in approximately 70 counties world wide. It is the biggest and the number one producer of chocolate in the United States (“Annual Report”, n.p.). PEST Analysis Political Factors Export import policies prevailing in a country, political stability, new legislations affecting the business.
Chocolate gifts molded into various shapes are now a traditional offering on particular holidays like valentines. It is also used to flavor various hot and cold beverages in the production of hot chocolate and chocolate milk. Cocoa mass originated in Mesoamerica as a beverage, as well as an ingredient in various foods.
Any product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns.
Godiva Chocolatier and Russell Stover, Company's largest competitors, hold a larger share of the global market in sales of chocolates.
Since its inception, the company has been successful not only in economic terms but, socially and environmentally as well. The company makes only high quality products and distributes the same through its various outlets located at different strategic places of the country.
Cadbury Chocolate Company is one of the reputed organizations but due to various marketing issues, the brand image and reputation in the market got affected. Along with this, the current position and situation of the organization of Cadbury Chocolate is analyzed with the help of SWOT analysis.
Chocolates are prepared from cacao seeds that are roasted and ground and later flavored. Cocoa beans of different varieties are blended to come up with a rich flavor of chocolate. Chocolate can be in different forms. They can be in liquid form, paste form
4 pages (1000 words)Research Paper
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