The Hershey Chocolate Company

The Hershey Chocolate Company  Research Paper example
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Marketing
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Name: Instructor: Course: Date: The Hershey Chocolate Company Thanks to Milton S. Hershey, the large community that cherishes chocolate is happy and satisfied. This paper analyzes the company known as “The Hershey Chocolate Company”. The Hershey Company best known for its milk chocolates has been in existence since 1894 when Milton S…

Introduction

Before Hershey’s existence, the citizens from the wealthy class were the only ones who could afford milk chocolates. Hershey’s marketing strategy entailed producing high-quality milk chocolate that were sold at a low-cost. The market for Hershey chocolate grew widely, and as a result, it called for building more factories in new areas such as New York and Philadelphia. The chocolate company became involved in developing innovative products such as “kisses chocolates”, which were introduced in the 1920s. Additionally, over the years the company has been involved in making more innovative chocolate products, which consumers around the world have appreciated (Bozich 34). Milton S. Hershey the founder of the Hershey Company was born in the year 1857 and later died in the year 1945. He was a resident of Pennsylvania, which later came to be the location and headquarters of the chocolate company. For almost four years, he served as an apprentice to a local candy maker in Lancaster. Hershey himself faced obstacles in his quest of becoming a wealthy entrepreneur. His first business venture that involved making candy was in Philadelphia; however, this particular business failed after 6 years. ...
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