The Hershey Chocolate Company - Research Paper Example

Only on StudentShare

Extract of sample
The Hershey Chocolate Company

Before Hershey’s existence, the citizens from the wealthy class were the only ones who could afford milk chocolates. Hershey’s marketing strategy entailed producing high-quality milk chocolate that were sold at a low-cost. The market for Hershey chocolate grew widely, and as a result, it called for building more factories in new areas such as New York and Philadelphia. The chocolate company became involved in developing innovative products such as “kisses chocolates”, which were introduced in the 1920s. Additionally, over the years the company has been involved in making more innovative chocolate products, which consumers around the world have appreciated (Bozich 34). Milton S. Hershey the founder of the Hershey Company was born in the year 1857 and later died in the year 1945. He was a resident of Pennsylvania, which later came to be the location and headquarters of the chocolate company. For almost four years, he served as an apprentice to a local candy maker in Lancaster. Hershey himself faced obstacles in his quest of becoming a wealthy entrepreneur. His first business venture that involved making candy was in Philadelphia; however, this particular business failed after 6 years. ...Show more


Name: Instructor: Course: Date: The Hershey Chocolate Company Thanks to Milton S. Hershey, the large community that cherishes chocolate is happy and satisfied. This paper analyzes the company known as “The Hershey Chocolate Company”. The Hershey Company best known for its milk chocolates has been in existence since 1894 when Milton S…
Author : jamarwiegand
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"The Hershey Chocolate Company "
with a personal 20% discount.
Grab the best paper

Related Essays

Setting up a mobile Concrete / Pugmill Plant on Site
Delays would result because the schedule will be interrupted by the reconstruction process. With regards to these issues, every project requires a safety, quality and risk management plan or rather framework. Safety for workers must be observed to ensure that nobody is hurt during carrying out of the tasks.
11 pages (2750 words) Research Paper
Ethels Chocolate Lounge: Case Study.
Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.
4 pages (1000 words) Essay
Chocolate Lounges Taste Sweet Success”, to wit: (1) to provide a description of the type of consumer buying decision that best describes the choice to indulge at Ethel’s; (2) to discuss the factors that influence a consumer to spend money and time at Ethel’s; (3) to justify which factor you think will motivate a consumer the most; and (4) to determine and explain the reasoning for the needs that Ethel's experience appeals to most.
4 pages (1000 words) Essay
Ethel's Chocolate Lounges Case Studies
In its simplest form, marketing tends to appeal to all consumers with a simple or generic product or service. It may not be the ideal product, but it serves a definitely identified need. However now that there are different classes of society, marketing can also create basic and augmented products and services that serve the diverse needs of customers.
3 pages (750 words) Term Paper
Thorntons PLC Essay
This repositioning will resolve the sales related issues the company is currently facing. In this paper micro-environment and macro-environment will be scanned in order to understand the chocolate industry and problems Thorntons is facing. A SWOT analysis will also help in understanding of the issues the company is facing.
8 pages (2000 words) Essay
Brand Positioning
The product category chosen for the project are chocolates. The chocolate industry is at a growth stage and is expected to increase in the future. The global chocolate market is expected to grow by CAGR 2.7% from $83.2billion in 2010 to $98.3billion in the year 2016.
7 pages (1750 words) Essay
y Rowntree. It is produced worldwide by Nestle which has acquired Rowntree in the year 1988 except in United States. In United States, it is made under license by the Hershey Company. Each chocolate bar has fingers which are composed of wafer of three layers and are covered with chocolate as an outer layer.
8 pages (2000 words) Research Paper
Brands and branding
The second type of brand is heritage outwear. Which are termed as “wear to work” items and the last type of the brand is Burberry Brit which is the most accessible brand that includes the perfumes and other types of outwear that are commonly used by a lot of people.
10 pages (2500 words) Essay
Building Starbucks as a company
The success of the Frappuccino, a cold coffee drink ideal for hot weather, was the result of Schultz’s reinvention. A cold drink was not part of the Starbucks vision, but customers loved it, so Schultz allowed it. It was a hit! Starbucks entered the music business as customers loved the music playing in the stores.
5 pages (1250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email