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An Innovative premium brand in WestQue - Essay Example

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An Innovative premium brand in WestQue

This includes an overview of diverse categories of retail businesses in WestQue, purchasing behaviour of the people of Southampton who are frequent visitors of shopping centre, demand of retail products etc. Analysis of these areas will help to assess the need of a new business in this retail park and also viability of the new business will be discussed on the basis of market analysis of WestQue. Swot analysis of the new business will also be developed to analyse the internal factors of this business like strengths and weaknesses of the business with respect two main external factors like opportunities and threats. The new business also needs effective market campaign to make awareness of their products and services and even the presence of this business in the shopping centre. So, effective market campaign will also be recommended based on the market analysis. Overview of market profile for West Quay Shopping Centre Since the inauguration day, shoppers entered through the doors on 28th September, 2008, accessibility and availability of all common needs of visitors has been the main focus at WestQuay in Southampton. In only one decade, it has established itself as one of the largest and leading destination of best shopping experience of the consumers. This retail park has received more than 120 million visitors since the opening day. WestQue has huge retail space of 800000 square feet which consists of two departmental stores and around 100 shops including top most retail brands like Marks & Spencer, Joan Lewis, Schuh, Zara, Holister Co, Waterstones, Apple and many more popular domestic as well as international brands. This shopping centre is situated in centre of Southampton city. It has entrance on the high street named Above Bar Street on Portland terrace. Apart from accessibility of so many popular retail brands, another attractive feature of this retail park is its multi storey car parking. Another attractive feature of this retail hub is its use of geothermal energy which is application of high technology. The owners of this leading retail hub is Hammerson Plc, a 100 FTSE company which has been developing and managing retail destination or shopping centres for more than fifty years in Europe. WestQuay commits to welcome visitors cum consumers through divers accessibility and availability of retail goods. The root cause of growing attraction of the potential consumers towards this shopping centre is the capital and physical investment from major retail brands from domestic and international market. Quality of shopping experience has been increasing due to the comprehensive training program for the staffs. This retail hub has rewarded with clutch of awards for better shopping experience of the satisfied customers. WestQue runs through 70 directly employed staffs which include a large team for high security and better customer assistance. The objective of these training programs is to ensure quality advice, support and assistance for the visitors during trading hours. A comprehensive shop mobility scheme is the main focus of facility and services at WestQue. This shop mobility scheme is operated through a unit located in the centre of this shopping mall. Electronic way findings systems for visually impaired people and induction loops throughout public mall areas and 32 open lifts around the building are the main features ...Show more
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An innovative premium brand in WestQue Table of Content Introduction 3 Overview of market profile for West Quay Shopping Centre 3 Market Profile for proposed brand 5 SWOT Analysis of your proposal 7 Marketing campaign suggestions for new store opening in West Quay 9 Conclusion 9 Reference 10 Introduction This paper represents market survey and analysis of a popular shopping centre based in Southampton, United Kingdom…
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