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Pages 3 (753 words)
Introduction to the company: HSBC (Hong Kong and Shanghai Banking Corporation) is a multinational company based in London, UK which provides banking and financial services. It was founded in 1865 and has its 8000 offices in 88 countries around the globe. The territories covered are Europe, the Americas, Middle East and Africa and the Asia Pacific.
The four P’s of Marketing: Product: The products that the companies offer are often the heart of any companies marketing strategy. Since the banks are a part of the service industry therefore many a times the results or the benefits of the product are not that conspicuous to the customer. The marketing strategy will fail badly if the product part is not good, no matter how strong the other 3 P’s of marketing are. HSBC offers many products and services but the one thing that makes it stand out from the other banks is its current account feature. This will be used in this assignment to highlight HSBC’s marketing mix. According to HSBC (2012) sources the current account has many features one of them which is the prepaid cards. There are two types of these cards: the financial manager and the budget manager. The financial manager is targeted towards customers who are financially stronger while the budget manager is for customers with relatively lower incomes who find trouble in maintaining a regular credit card like students. Apart from this the current account also has the feature of online banking which makes it possible to make transactions on the move. It also has the option of real time balance alerts. It has an additional option of savings for customers who deposit more than a specified amount monthly into the account. ...
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