Turbo Charger Company - Essay Example

Only on StudentShare

Extract of sample
Turbo Charger Company

The four P’s of Marketing: Product: The products that the companies offer are often the heart of any companies marketing strategy. Since the banks are a part of the service industry therefore many a times the results or the benefits of the product are not that conspicuous to the customer. The marketing strategy will fail badly if the product part is not good, no matter how strong the other 3 P’s of marketing are. HSBC offers many products and services but the one thing that makes it stand out from the other banks is its current account feature. This will be used in this assignment to highlight HSBC’s marketing mix. According to HSBC (2012) sources the current account has many features one of them which is the prepaid cards. There are two types of these cards: the financial manager and the budget manager. The financial manager is targeted towards customers who are financially stronger while the budget manager is for customers with relatively lower incomes who find trouble in maintaining a regular credit card like students. Apart from this the current account also has the feature of online banking which makes it possible to make transactions on the move. It also has the option of real time balance alerts. It has an additional option of savings for customers who deposit more than a specified amount monthly into the account. ...
Download paper

Summary

Introduction to the company: HSBC (Hong Kong and Shanghai Banking Corporation) is a multinational company based in London, UK which provides banking and financial services. It was founded in 1865 and has its 8000 offices in 88 countries around the globe. The territories covered are Europe, the Americas, Middle East and Africa and the Asia Pacific…
Author : heaneynaomie

Tags

Turbo

Related Essays

Ford Motor Company
This report will give a comprehensive analysis of the external and internal factors and aspects that has lead the company to crisis. The first part of the analysis demonstrates a summary about the company and its problems in general. From the analysis in the second part it is found that poor management and decision making is the biggest problem of Ford. Ford is also loosing the market edge on Hybrid and Small cars segment. A fish bone diagram is used to represent the various challenges that have lead to the loss of profitability for Ford. The analysis helped to arrive at the issues which are...
21 pages (5271 words) Essay
Company report
From manufacturing and installation of modern orbit presses till the repair, maintenance and troubleshooting of the presses as well. The Sizer is the innovation body of pellet manufacturing presses. The pellet manufacturing operations of the Sizer Ltd is competing with rivals, where the challenges are more enough to survive in industry. 1. Remit The boundary of this study is confined under management and financial factors to analyze. We will initially focus on the factors of SWOT analysis of the Sizer Ltd and the industrial factors facing by the firm. The Sizer Ltd dealing with two dimensions,...
10 pages (2510 words) Essay
Company Analysis
The subsidiaries of the company provide life insurances, annuity and other products related to health insurance. The independent agents and the direct advertisements to the customers are used to distribute the products of the organization. The company acquired the Lincoln Income Life Insurance Company in the year 1986. The company purchased the GreenTree Financial in 1998 which was the largest financier for mobile homes. The objective of the company was to diversify into the financial services (The New York Times, 2003). In the later part of the same year, the company purchased Colonial Penn,...
10 pages (2510 words) Case Study
Chingdao Company
Activities in this BSG simulation involve competitive production and marketing in Athletic footwear industry against other companies. The products are distributed and marketed within four different regions: Asia- pacific, European - Africa, northern America and Latin America (BSG-Online 2012). Working as a team of co-managers in charge of the company operations is essential for successful implementation of a decision made and their integration in achievement of overall strategic plan (Barker & Angelopulo 2006). Team work should not be confused to be merely a working group but rather be jointly...
14 pages (3514 words) Essay
Costco Company
One of the notable companies that have put in place effective marketing strategies is Costco Company. Being the second largest distributor and seller merchandise among other products in US, Costco Company operates in more than 8 countries. The company has more than 200 brands that are produced to meet the large customer base that the company is enjoying. Major products that are produced by the company include sea food, home electronics, solar panels, photo processors, baked goods, hot tubs, and meat among others. This paper discusses key marketing activities that are undertaken by Costco...
15 pages (3765 words) Term Paper
Products and Services
China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly conservative, and the demand for turbochargers for cars grow from “50 percent to a range from 28 million and 30 million units by 2015, with a value of 4 billion euros ($5.2 billion) to 5 billion...
3 pages (753 words) Essay
Stokers company
The furniture brand is a trusted brand in UK. Stokers Fine Furniture is coming up with new strategies to capture the potential untapped market, especially the style conscious families. The brand falls in the category of expensive and traditional product brand. Situation analysis and clearly defined objectives The market for fine furniture in the United Kingdom is rising strongly due to the effect of the country recovering from property market affects. The housing market industry is in a buoyant mode with increased demand for home furniture and furnishing. The store sales as well as the online...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!