Report: Advertising campaign of an existing product/service on your choice - Essay Example

Extract of sample
Report: Advertising campaign of an existing product/service on your choice

This report seeks to develop an advertising campaign for Apple, which will focus on promoting iPhone in U.K. the study will explore Apple (in United Kingdom) and how the company’s brand has performed with the aim of positioning the brand and developing a creative advertising campaign strategy that will target the selected audience and remain effective in realizing the desired objectives (Fill, 2009, p. 41). Brand positioning In creating an effective brand advertising campaign, it is vital that the campaign embodies the brand strategy (Hackley 2005, p. 71). This is enhanced by ensuring that one if clear on the brand strategy and can explicitly decide and identify whether the brand is promising, whether it is well positioned and also its personality (Fill 2009, p. 98). Combining the various elements of the brand strategy helps in driving the advertising campaign for the brand (Hackley 2005, p. 720). Apple is well known for Superior brands like iPhone, iMac and iPod that are associated with great technological innovations. ...
Download paper

Summary

Advertising campaign for Apple’s iPhone in U.K. Name: Course: College: Tutor: Date: Introduction Apple has been in the electronics and computer industry and has in the recent few decades ventured in the music industry. The company has launched several products including iPhone, iPod, iPad and iTune among other products that have greatly increased the company’s market share in United States…
Author : ferrymason
Download 1

Related Essays

Advertising campaign of an existing product/service on your choice
The brand itself is worth approximately ?75 million and has grown enormously over the past decade. With its unique designs and a diverse product range, Cath Kidston became successful and grew to its present state through internal and organic growth (Kidston, 1999). 2. Hong Kong Hong Kong, being the 9th largest economy in the world, offers a great opportunity for business (Hong Kong Trade Development Council, 2011). By far, it can be termed as the most laissez faire economy in the world where the government does not restrict foreign property ownership. There are no restrictions on capital...
6 pages (1506 words) Essay
In report format, prepare an outline Marketing Audit and set Marketing Objectives for a product* or service* of your choice. You
.5 a) The 7 Ps.6 V. External environment.7 (i) Stakeholders and Collaborators.7 (ii) Competitors.8 VI. Macro-environment.8 (i) PESTLE Analysis .8 (ii) SWOT Analysis .11 VII. Segmentation, Targeting and Positioning.12 VIII. Objectives.12 IX. Conclusion.13 Abstract This marketing audit report analyses Dell Corporation’s internal and external marketing environment, goals, functioning, and the efficiency of the services for Laptop computer. It is an imperative investigation of the organizations marketing planning process in regard to the sale of its laptop computers.
9 pages (2259 words) Essay
Project:An analysis of an ad campaign of your choice. Your report must have the buying process as a main theme.
In 2011, Cadbury launched its “glass and a half full of joy” campaign, focusing more on tangible product benefits and quality than traditionalism linked with a long-standing brand with much brand equity. Instead, under the new campaign, Cadbury introduces relevant celebrity endorsers fitting the lifestyle and attitude characteristics of current target market consumers. Though not a vacation from Cadbury’s long-standing positioning on the market in terms of tangible product quality, it represents a modernisation and evolution of a brand, creating a brand personality that is both fun and...
10 pages (2510 words) Essay
"NEW" product or service in an existing product/service category
Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market attention. Grandma’s Boy will find market success through aesthetic packaging, effective integrated promotions and advertisement, and by establishing a competitive pricing structure. 2. Current Marketing Situation The target market for Grandma’s Boy fragrances is the Baby Boomer market and the 18-35 year old male buyer who maintains similar values and ethics of the Grandma’s Boy brand. 2.1 Market description...
9 pages (2259 words) Assignment
Take a company of your choice... Describe how you would launch a new product or service with that company using t
. 4.0 The Sainsbury Style Service Model. 5.0 Entry Strategy, Targeting Strategies and Critical Dimensions of Marketing Mix. 6.0 Marketing Objectives. 7.0 Conclusion References EXECUTIVE SUMMARY Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34. This service model will be positioning...
6 pages (1506 words) Essay
Produce a report on the marketing of a consumer product of your choice utilizing some of the techniques discussed on your course
In fact, Nokia Smartphones have pushed the company out of losses and set it on a path of reclamation and growth (Garside, 2013). 2. Key Market Segments for Nokia Lumia and Size of Market  2.1 Customer Segments Targeted Nokia smartphones are now available for many different customer segments as shown below: Lumia 920 and Lumia 820 These phones are based on the Windows 8 platform, are 4G enabled, and target customers who can purchase higher end products and who desire latest technology and a large variety of apps (Aulakh, 2013). Lumia 720 and Lumia 520 These smartphones target the price...
7 pages (1757 words) Essay
Advertising campaign
By 1980, Nike, Inc. had surpassed nearly half of the athletic footwear market. It was noted that Nike made this possible not by traditional advertising means. This is because Nike did not produce a TV advertisement until 1982. Their success happened through the spread of Nike's reputation in the athletic footwear industry. It was noted that the athletes and customers gave Nike positive reviews. It is important to state that the positive image that Nike had fashioned for themselves has held to this day. This is because Nike remains the major choice for numerous athletes everywhere the world....
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!