This report seeks to develop an advertising campaign for Apple, which will focus on promoting iPhone in U.K. the study will explore Apple (in United Kingdom) and how the company’s brand has performed with the aim of positioning the brand and developing a creative advertising campaign strategy that will target the selected audience and remain effective in realizing the desired objectives (Fill, 2009, p. 41). Brand positioning In creating an effective brand advertising campaign, it is vital that the campaign embodies the brand strategy (Hackley 2005, p. 71). This is enhanced by ensuring that one if clear on the brand strategy and can explicitly decide and identify whether the brand is promising, whether it is well positioned and also its personality (Fill 2009, p. 98). Combining the various elements of the brand strategy helps in driving the advertising campaign for the brand (Hackley 2005, p. 720). Apple is well known for Superior brands like iPhone, iMac and iPod that are associated with great technological innovations. iPhone is an innovative brand with highly innovative features such as the touch screen, which are unmatched by other mobile products and patented. The brand also has several other mobile products’ functions. The other aspect of the brand personality is that it is highly compatible with iMac and iTunes, among other Apple products including Apple TV. iPhone allows the users to have wireless connection to big screen and is compatible with most of the Mac OS software applications. This means that the brand has limitless potential for upgrading (Percy & Elliott 2009, p. 213). The touch screen interface makes operations intuitive while the embedded Mac OSX application enables users to easily recognize the various things that they can do with the gadget. With the iPhone going for $350, this is a reasonable price given the products’ value and the market prices of other smart phones or PDAs in the market. The price is also reasonable given the gadget’s multiple features and makes the gadget competitive in the market. iPhone also provides the most scratch resistant and brightest screens among the current smart phones and its fine metallic finish is light and durable. The included software suit also makes it easy for the users to use the device and increases resistance to virus in PCs. The iPhone brand has a great appeal to customers and has a strongly competitive edge in the market given the various features that define its differential appeal. Apple (U.K) uses product differentiation to position its iPhone brand as convenient, versatile, professional and value-added device. It is therefore possible to create an advertising campaign for iPhone in U.K that will surpass all other competitors including the Microsoft Windows (Hackley 2005, p. 76). Creativity in advertising iPhone The advertising campaign should achieve both sales objective and the communication objectives (Belch & Belch 2008, p. 66). The strategy selected must engage customers and thus enable them to go beyond the advert by encouraging and persuading them to buy the product (Chitty et al 2011, p. 165). Mobile phone market in U.K has different customer segments. Android and iPhone 4
Advertising campaign for Apple’s iPhone in U.K. Name: Course: College: Tutor: Date: Introduction Apple has been in the electronics and computer industry and has in the recent few decades ventured in the music industry. The company has launched several products including iPhone, iPod, iPad and iTune among other products that have greatly increased the company’s market share in United States…
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
Introduction The survival of the firms in the modern market is depended on their ability to incorporate strategic plans, which can support their increase of these firms’ competitiveness towards their rivals. Marketing has been proved as a strategic framework that can serve two different organizational needs: the increase of the firm’s profitability and the improvement of the firm’s communication with its customers; the second target, if achieved, can support the long-term organizational growth.
Since the 1980s, the company has positioned the Cadbury brand under premium positioning strategies, in which consumers experience integrated marketing communications that continue to reinforce the brand as top quality compared to other chocolate manufacturers.
What will happen if one does not know he has all the attributive qualities of a modeling giant? Certainly, people around him would make him aware of it. Similarly, a product is launched and an effort is made to popularize the item and get its brand approval amongst the consumers. Thus, advertisement plays a vital role in marketing.
It also franchises the Orange Brand in Israel, Australia, India and Hong Kong (Wikipedia 2005). On one hand, adapting the new brand by Wanadoo will join the UK ISP to the France Telecom's "Orange World", which holds one of the top positions on the market and have trust of the customers worldwide.
ations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992). This marketing plan entails the advertising campaign for a fashion event management company
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting
ntains divisions that produce products of steel, aluminium, and stainless steel for cropping, drilling, punching, welding, tapping, notching, and the band saw cutting. It offers high-quality products for its products to both to the local and international markets. A construction
strategy of trading its products which involves the saturation of various versions and types of products to attract all social classes of prospective customers (SAMSUNG INC. (2014a: Para. 1-10). The financial capability of the company is measured through its key financials
The study has detailed the objectives of the organisation that includes developing sustainable growth within the China market, increase consumer awareness and securing sufficient market share in china within the time
10 pages (2500 words)Essay
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