Report: Advertising campaign of an existing product/service on your choice

Report: Advertising campaign of an existing product/service on your choice Essay example
Masters
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Marketing
Pages 10 (2510 words)
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Advertising campaign for Apple’s iPhone in U.K. Name: Course: College: Tutor: Date: Introduction Apple has been in the electronics and computer industry and has in the recent few decades ventured in the music industry. The company has launched several products including iPhone, iPod, iPad and iTune among other products that have greatly increased the company’s market share in United States…

Introduction

This report seeks to develop an advertising campaign for Apple, which will focus on promoting iPhone in U.K. the study will explore Apple (in United Kingdom) and how the company’s brand has performed with the aim of positioning the brand and developing a creative advertising campaign strategy that will target the selected audience and remain effective in realizing the desired objectives (Fill, 2009, p. 41). Brand positioning In creating an effective brand advertising campaign, it is vital that the campaign embodies the brand strategy (Hackley 2005, p. 71). This is enhanced by ensuring that one if clear on the brand strategy and can explicitly decide and identify whether the brand is promising, whether it is well positioned and also its personality (Fill 2009, p. 98). Combining the various elements of the brand strategy helps in driving the advertising campaign for the brand (Hackley 2005, p. 720). Apple is well known for Superior brands like iPhone, iMac and iPod that are associated with great technological innovations. ...
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