Wet Seal - Case Study Example

Only on StudentShare

Extract of sample
Wet Seal

The product will be a success because, as Maxwell (2008) says, the market is turning from synthetic juices and turning to more organic foods and drinks due to health needs.
According to Evanson (2012), market data indicates that an increasing number for people are willing to pay more for a drink as long as they can be sure that it is an organic drink. This, as Stevenson (2011) asserts, is very important in the marketing of natural organic drink because the production of such drinks is more expensive as opposed to the synthetic juices and this is an important factor because the prices for the product have to meet the production costs and the profit margin. The main challenge in marketing Fruto Natural Drink will be overcome market barriers caused by customer loyalty to the existing products. According to consumer insights, a great number of Americans are loyal to specific brands and find it hard to change from one brand to another (Wilson, 2009). However Fruto Natural Drink will be able to overcome this problem because it will be targeted to the younger people who are more willing to explore more possibilities. This will however not be a complete advantage in itself because once these customers have switched to Fruto Natural Drink; the challenge will be to make them loyal customers as the product grows.
Fruto Natural Drink will benefit from the previous success of ClaraFoods and the wealth of management and marketing skills of ClaraFoods management. Fruto Natural Drink will also benefit from the strong brand of ClaraFoods and this will give it an opportunity to have a strong start in the market.
The increasing concerns by the public on the kind of food they eat will also be another positive point in marketing Fruto Natural Drink because it is a natural and organic drink. Fruto Natural Drink will therefore take advantage of the fact that more and ...Show more


But just like any other food manufacturer, the ClaraFoods has to continue reinventing the wheel and come up with new product to meet changing customer needs. To…
Author : ealtenwerth
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Wet Seal Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Case Study
inct in its need for analyzing data for more effective decision making by the consumers, especially in healthcare industry, the second article emphasizes development of new techniques of evaluating the fast changing requirements of the customers for maintaining competitive
2 pages (500 words) Case Study
Case study
Hence, I had several questions while working on this case and they included: This case has provided very significant information regarding racial discrimination. The useful information is that there is racial discrimination in the operations of many of the city’s
3 pages (750 words) Case Study
Case study
l of maturity in which product differentiation is hard or impossible to achieve, low competitive advantage opportunities, and a few large scale players control the market (n.p.). Such is ElectronicCity’s competitive environment as it is identified as chain enterprise among a
2 pages (500 words) Case Study
Therefore, the participant unknowingly imitated the behaviour of the confederate (Dijksterhuis, Smith, Baaren, & Wigboldus, 2005). It has been observed that given that
1 pages (250 words) Case Study
Case study
Being a junior employee, and the most junior for her case, did not predispose her to acts of lack of integrity and did not warrant her acceptance of the
3 pages (750 words) Case Study
Case study
Consumers are customers who purchase products through Amazon while sellers are customers who sell or want to sell their products through Amazon platform. Mirow (2005) argues that the customer developers on the other hand, are clients who either develop or want to develop
8 pages (2000 words) Coursework
Case study..
Also, the increased productivity and decline in controllable rejects can be attributed to the training program that the company organized for the workers before implementing the new change. Q2. The drop in absenteeism can be
1 pages (250 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email