The product will be a success because, as Maxwell (2008) says, the market is turning from synthetic juices and turning to more organic foods and drinks due to health needs.
According to Evanson (2012), market data indicates that an increasing number for people are willing to pay more for a drink as long as they can be sure that it is an organic drink. This, as Stevenson (2011) asserts, is very important in the marketing of natural organic drink because the production of such drinks is more expensive as opposed to the synthetic juices and this is an important factor because the prices for the product have to meet the production costs and the profit margin. The main challenge in marketing Fruto Natural Drink will be overcome market barriers caused by customer loyalty to the existing products. According to consumer insights, a great number of Americans are loyal to specific brands and find it hard to change from one brand to another (Wilson, 2009). However Fruto Natural Drink will be able to overcome this problem because it will be targeted to the younger people who are more willing to explore more possibilities. This will however not be a complete advantage in itself because once these customers have switched to Fruto Natural Drink; the challenge will be to make them loyal customers as the product grows.
Fruto Natural Drink will benefit from the previous success of ClaraFoods and the wealth of management and marketing skills of ClaraFoods management. Fruto Natural Drink will also benefit from the strong brand of ClaraFoods and this will give it an opportunity to have a strong start in the market.
The increasing concerns by the public on the kind of food they eat will also be another positive point in marketing Fruto Natural Drink because it is a natural and organic drink. Fruto Natural Drink will therefore take advantage of the fact that more and ...Show more