StudentShare solutions
Triangle menu

EHarmony Case Study - Essay Example

Not dowloaded yet

Extract of sample
EHarmony Case Study

The advent of new technologies has facilitated this change in social media and has made it a common activity. By 2005, the number of subscribers and user of social media and internet personals websites had increased with eHarmony recording over 15 million subscribers. This growth was attributed to a change in online dating perception. Currently, the social media industry has become extremely competitive and lucrative with companies employing different strategies to capture the market and increase customer base. Organizations have realized that apprehending the competitive forces and their fundamental roots discloses the causes of the industry’s present productivity (Porter, 2008). By the time online dating was gaining popularity, there had been few internet personals websites. For this reason, there was less competition in the industry. In the contemporary, competitive business environment, publicity is a significant facet of any organization. This therefore poses a great threat to the existing business as more and more new entries are aiming the market in order to gain a share of the profits. This is therefore threatening the dominance of companies such as eHarmony an aspect that might affect even the overall returns of the company. The marketing strategy in the social media industry determines the profit potentiality of the company. ...Show more

Summary

eHarmony Case Study Name: Institution: Over the past few decades, online dating and social media has grown into a multi-million dollar industry and has become an accepted mainstream of meeting future mates. In essence, social media is speedily changing online dating…
Author : kameronbreitenb
EHarmony Case Study essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"EHarmony Case Study"
with a personal 20% discount.
Grab the best paper

Related Essays

Case Study
These are clearly elaborated in this paper. The benefits and the risks of using these tools are also discussed in this paper. It also gives the alternatives
5 pages (1250 words) Essay
Case Study
Until the substance abuse has been arrested in the individual who is abusing the substance, there will continue to be mental and even physical problems. There is no clear indication in this scenario or case that the
2 pages (500 words) Essay
Case Study
Farah is uncomfortable in the office setting due to a multicultural miscommunication. With the aim of addressing these communication challenges and the issues
4 pages (1000 words) Essay
Case study
Though this concept is one that has been in practice for quite some time, Terri Schiavo could be considered a special circumstance. On February 25, 1990, Terri went
2 pages (500 words) Essay
Case study
In this context, a case is defined as “the singlemost defining characteristic of case study research” (Merriam, 1998, p.27). The marketing research proposed in this paper, is based on the
4 pages (1000 words) Essay
Case study
From the above descriptions, it is evident that food cost percentage in the given case study is increasing because of the problems in the purchasing and cooking or production of food
2 pages (500 words) Essay
CASE STUDY
It is a very customer-centric organisational model that seeks, primarily, growth as an objective. Amazon accomplishes this by establishing a pricing structure under a price leadership strategy, offering
6 pages (1500 words) Essay
Case study
Today, the meaning of propaganda is used comprehensively to connote public relations. The government uses mass relations to disseminate accurate information on policies and their adversaries. The two frequent features that presented propaganda’s new possibilities were mass
1 pages (250 words) Essay
Case study
The study by the hypothesis that, the combined use of VR and Human Computer Interfaces (HCI) has better outcomes in terms of time and quality (De
1 pages (250 words) Essay
Case study
Unfortunately, the two young men are unaware of their predicament: exploitation. For instance, they are unaware that the wages they get does not reflect the true value of their work. Brandon works 20 hours a week but he is paid a slightly
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT