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Critically discuss the following topic in the context of Strategic Marketing: Marketing in the digital era: Do marketers need to
Pages 8 (2008 words)
STRATEGIC MARKETING: MARKETING IN THE DIGITAL ERA: “DO MARKETERS NEED TO CHANGE THE WAY THEY THINK OR THE WAY THEY ACT TO SUSTAIN THEIR POSITION IN THE MARKET?" By Name Course: Lecturer: Institution of Affiliation: City and State: Date: Word Count: 2151 Executive Summary The essay provided a brief introduction on the way marketing in the contemporary society is undergoing a rapid change in the digital era.
Employing effective marketing mix, competitive positioning and a wider media strategy are vital. Marketers can think and utilise these strategies in achieving successful business performance. The researcher analysed the way marketers can employ a marketing strategy that meets the expectations of customers. The marketing strategy can also provide marketers various advantages including increased financial savings and continuous engagement with customers. Marketers should focus on a strategy that can enable them to increase their financial savings and maintain their position in the competitive market. The researcher examined the way marketers can differentiate products and add value to their products. They should understand the effective distribution channels and media services effective for communicating about the available products in the market. Lastly, the essay revealed the way employing CRS model, segmentation strategy and understanding the need for cultural change are crucial. This is because they will enable marketers to maintain their position in the market. ...
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