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Marketing in the digital era - Essay Example

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Marketing in the digital era

Employing effective marketing mix, competitive positioning and a wider media strategy are vital. Marketers can think and utilise these strategies in achieving successful business performance. The researcher analysed the way marketers can employ a marketing strategy that meets the expectations of customers. The marketing strategy can also provide marketers various advantages including increased financial savings and continuous engagement with customers. Marketers should focus on a strategy that can enable them to increase their financial savings and maintain their position in the competitive market. The researcher examined the way marketers can differentiate products and add value to their products. They should understand the effective distribution channels and media services effective for communicating about the available products in the market. Lastly, the essay revealed the way employing CRS model, segmentation strategy and understanding the need for cultural change are crucial. This is because they will enable marketers to maintain their position in the market. This is because resources are scarce; thus, the marketers may end up losing opportunities in case they mismanage the resources. Barney (1995, p. 42) asserts that an industry can defeat their rivals in case it can only create a difference that it can sustain. This is through employing an effective marketing strategy that can enable them to achieve a competitive advantage. ...Show more


The essay provided a brief introduction on the way marketing in the contemporary society is undergoing a rapid change in the digital era. The researcher analysed various marketing theories that many organisations can employ in achieving a competitive advantage in the competitive market. …
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