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Story hotel --- distribution channels - Research Paper Example
Author : abshirekattie
Pages 3 (753 words)
Story Hotel Distribution Channels Name Institution Story Hotel Distribution Channels Story Hotel Distribution Channels comprises of multiple online products that are often regulated through a network of connections that ensure efficient dissemination of information to the target clientele…
For instance, through its website and other internet-based social networking sites, the hotel offers online booking services, reservations, customer care services, and coupon rewards. This enables it to connect with the clientele in real-time over the virtual space. Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread information about the nature, value, and quality of products to the specific markets (Ranchhod & Gurau, 2007). In the hotel and hospitality industry, the goods and services may vary in range, complexity, value and quality. Similarly, the kind of targeted clientele often vary in line with the variables of geography, locality, gender, socioeconomic status, race, culture, and many other variables. At the same time, changes in time and lifestyles often affect the nature of preference and the demands of the market. The strategies adopted by Story Hotel are meant to make use of these aspects of business by utilizing the synergistic aspects of the positive forces while developing strategies to overcome the stifling influence of negative forces. Macroeconomic factors determine the manner in which a distribution channel impacts on the targeted clientele (Ranchhod & Gurau, 2007). ...