• Home
  • Subjects
  • Marketing
  • Your task is to write the brief from Jawbone to their market research agency in order to explore the reactions of initial users and potential users towards the UP MOVE concept ... and then to write the proposal, as if you were the market research agency

Your task is to write the brief from Jawbone to their market agency in order to explore the reactions of initial users and potential users towards the UP MOVE concept ... and then to write the , as if you were the market agency - Research Proposal Example

Only on StudentShare

Extract of sample
Your task is to write the brief from Jawbone to their market agency in order to explore the reactions of initial users and potential users towards the UP MOVE concept ... and then to write the , as if you were the market agency

The new product enjoyed large sales over the Christmas period.
Obesity and lifestyles related complications have been on the rise in UK and Europe in general (Knai, Suhrcke and Lobstein, 2007). This rise has been attributed to unhealthy eating habits and lack of activity. To reduce lifestyle-related complications, people have been encouraged to increase their activity. We developed the UP MOVE to help people track and improve their daily activities. UP MOVE is a device that can be clipped on your cloth as you move to track the movement (Jawbone, 2015). The device is easy to operate and comes in a variety of colours to suit the tastes of different consumers. The device has features such as activity tracker, sleep tracker and a smart coach. The sleep tracker tracks your sleep, the activity tracker monitors your activity such as number of steps taken, while the smart coach feature advices on the best activities to undertake to burn extra calorie (Knai, Suhrcke and Lobstein, 2007). This device is a fit for everyone irrespective of gender, occupation, and age. We are, therefore, looking to come up with marketing strategies that can help increase the sales of the device in UK and in Europe.
We have set aside a budget of £60,000 (plus VAT) to cover for all research expenses that include planning, meetings, stationery, travelling, mailing and other resources required. The consultant should itemise all the costs and include hourly rates of the key personnel in their proposal
We require a written marketing research proposal in response to this brief. The proposal must be clear and executable. The proposal should clearly outline the research design to be used, method of sampling, budget, timing and deliverables of the market research.
We understand that you are requesting for proposals monadic branded product test to explore the reactions of initial users and potential users of the UP MOVE concept. We further understand that you want ...Show more

Summary

We are currently investigating the reactions of the initial users and potential users of the UP MOVE device. The findings of this market research will help us formulate the UP MOVE European Marketing Strategy for…
Author : bennyheaney
Save Your Time for More Important Things
Let us write or edit the research proposal on your topic
"Your task is to write the brief from Jawbone to their market research agency in order to explore the reactions of initial users and potential users towards the UP MOVE concept ... and then to write the proposal, as if you were the market research agency"
with a personal 20% discount.
Grab the best paper

Related Essays

Market research
Therefore, there will be ease of obtaining relevant and precise data from the sample population rather than targeting the whole population (Majumdar, 2011:45). As a researcher, obtaining of a sample population is relative to the theory of Samuel Johnson, who declared, “You do not have to eat the whole ox to know that the meat is tough”.
8 pages (2000 words) Research Paper
Market Research Proposal, With questionnaire (NO PRIMARY DATA COLLECTION REQUIRED)
In the recent times the banks have displayed a wide variety of problem regarding service to the customers due to which the customer has lost confidence over the banks. The general public are now seen to have low level of trust and reputation on the banks.
9 pages (2250 words) Essay
Market & social research - research proposal
The problems of Northern Rock persisted despite the injection of liquidity by the government. Eventually, the government announced plans to nationalize the bank as a measure of last resort. The financial turmoil in the financial sector escalated further in 2008 forcing the government to unveil over thirty seven billion bailout plan for the banking sector (Bennet and Kotasz 2012).
8 pages (2000 words) Essay
Market Research
The main challenge of market research is being able to anticipate the conditions of uncertainty in the market and make rational decisions. Marketers are faced with the uphill task of identifying marketing problems and pinpointing pertinent solutions, whilst keeping in mind that resources are scarce and every cost incurred should be justifiable (Smith & Albaum 3-4).
5 pages (1250 words) Essay
Initial research proposal
Regardless of the powerful position held by the SBE, its definition is always difficult. This is because it covers very many firms
2 pages (500 words) Essay
Market research
As a researcher, obtaining of a sample population is relative to the theory of Samuel Johnson, who declared, “You do not have to eat the whole ox to
8 pages (2000 words) Research Paper
Market Research Proposal
This is mainly due to the reason that different customers project distinct levels of perception and expectation from the products purchase by them. As a matter of fact, it becomes highly complex for the producers to encapsulate every necessary criterion
8 pages (2000 words) Research Proposal
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT