The new product enjoyed large sales over the Christmas period.
Obesity and lifestyles related complications have been on the rise in UK and Europe in general (Knai, Suhrcke and Lobstein, 2007). This rise has been attributed to unhealthy eating habits and lack of activity. To reduce lifestyle-related complications, people have been encouraged to increase their activity. We developed the UP MOVE to help people track and improve their daily activities. UP MOVE is a device that can be clipped on your cloth as you move to track the movement (Jawbone, 2015). The device is easy to operate and comes in a variety of colours to suit the tastes of different consumers. The device has features such as activity tracker, sleep tracker and a smart coach. The sleep tracker tracks your sleep, the activity tracker monitors your activity such as number of steps taken, while the smart coach feature advices on the best activities to undertake to burn extra calorie (Knai, Suhrcke and Lobstein, 2007). This device is a fit for everyone irrespective of gender, occupation, and age. We are, therefore, looking to come up with marketing strategies that can help increase the sales of the device in UK and in Europe.
We have set aside a budget of £60,000 (plus VAT) to cover for all research expenses that include planning, meetings, stationery, travelling, mailing and other resources required. The consultant should itemise all the costs and include hourly rates of the key personnel in their proposal
We require a written marketing research proposal in response to this brief. The proposal must be clear and executable. The proposal should clearly outline the research design to be used, method of sampling, budget, timing and deliverables of the market research.
We understand that you are requesting for proposals monadic branded product test to explore the reactions of initial users and potential users of the UP MOVE concept. We further understand that you want ...Show more