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International trade - Research Paper Example

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International Trade Contents Executive Summary 3 Company Overview 3 SWOT Analysis 5 Market Analysis 7 Market Entry Strategy 11 Product Promotion and Marketing Techniques 12 Estimated Costs 14 Conclusion 15 Appendix 16 Works Cited 18 Executive Summary The project deals with a well renowned brand Manuka Honey which is known for its natural products with innovative features applied to them…
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International trade
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International trade

A market analysis is conducted upon Saudi Arabia to measure the political, economical, social factors which might influence the marketing strategy of Manuka Health. After careful investigation, the company plans to enter the Saudi Arabia market with the help of franchising strategy, as the franchising strategy is one of the most used modes of international expansion being more flexible in operation. Manuka Honey will promote its product through trade shows, store location and through the media, mainly print media and television. After the company has marked its presence it is going to further expand into other cities of Saudi Arabia and, finally, plans to expand globally. Company Overview Manuka Health is a pioneer in the development of innovative and natural products by utilising the unique properties of bioactive compounds which are found in New Zealand. The company works with research centres based in the USA, UK, Australia, Germany, Japan and New Zealand, which helps to reveal the efficacy of the company’s product. Manuka Honey is dedicated to manufacture, as well as marketing of a quality range of innovative natural healthcare products in order to improve the health and the quality of life of people across the globe. Manuka believes in nature and science, as its tagline says “Given by nature. ...
The company has set a standard and all the honey needs to meet a certain level of quality and safety in order to ensure that the level of bioactive compounds is maintained well. Manuka Health operation is certified for using organic in the process of organic honey; it is raw but at the same time no added chemicals are being used during the process and hot water is used to clean the plants. Manuka Health is committed to utilize the most sustainable business practice, through which it is possible to minimize the impact on the environment (Manuka Health). Manuka health comprises of various products and categories which are stated below: Manuka Honey and its products comprise of MGO 550+, 400+, 250+, 100+ and 30+ Manuka Honey; BIO30 New Zealand Propolis: product consists of tablets, capsules, liquid and Tincture. Functional Food: Manuka Honey and Green Tea, honey with green tea extract, with Bee Venom, Manuka Honey and Activaloe gel and fresh royal jelly. Bioactive supplement: Bee Pollen Capsules and Granules, MGO 400+ Manuka Honey and Colostrum, green lipped mussel oil, and Royal jelly Capsules. Winter Wellness: Manuka honey kids Syrup, Honey syrup, Propolis and Manuka Honey throat spray, BIO 30 New Zealand Propolis peppermint Suckles, Honey suckles and Lemon Suckles. Personal care: Soap, body lotion, hand and nail cream, lip balm, toothpaste and Manuka oil and with tea tree oil. New Zealand Gourmet: Honey, Shortbread, Tawari honey, Wild Flower Honey, Southern Clover Honey, kamahi Honey, Rewarewa Honey and honey blend. Wound Care: wound dressing, wound gel and breast pads with Manuka Honey (Manuka Health, 2012). SWOT Analysis Strengths Extensive range of natural New Zealand origin products: MGO™ Manuka Honey, Propolis, Royal Jelly, Bee ... Read More
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