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health care marketing - Essay Example
Pages 5 (1255 words)
The Evanston Hospital Health Care Marketing Name Institution Instructor Date The Evanston hospital was among the first institutions within the American health care sector to create an official position for their marketing staff (Peterson, 2008). The American Marketing Association (AMA) has defined the term marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services and commodities for the satisfaction of personal and institutional objectives’ (Hoffmann, 2008)…
It should finally carry out promotion incentives to avail their customers with the necessary information concerning their goods (Hoffmann, 2008). Therefore, the four P’s of marketing can be said to consist of promotions, prices, products and place. These variables are vital for businesses that may wish to define their marketing strategies and pursue their desired sales levels (Hoffmann, 2008). The Evanston hospital indulges in the provision of services and plans within the health care department. Their range of products has changed in the past thirty to forty years from the provision of simple medical procedures and orthotic devices meant to correct physical disabilities (Peterson, 2008). However, the hospital is currently into providing modern services in addition to the traditional products that include contracted emergencies physician organizations that run their emergency rooms, group purchasing contracts and consulting services found on the web (Habiyaremye, 2011). ...
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