StudentShare solutions
Triangle menu

Health care marketing - Essay Example

Nobody downloaded yet

Extract of sample
Health care marketing

It should finally carry out promotion incentives to avail their customers with the necessary information concerning their goods (Hoffmann, 2008). Therefore, the four P’s of marketing can be said to consist of promotions, prices, products and place. These variables are vital for businesses that may wish to define their marketing strategies and pursue their desired sales levels (Hoffmann, 2008). The Evanston hospital indulges in the provision of services and plans within the health care department. Their range of products has changed in the past thirty to forty years from the provision of simple medical procedures and orthotic devices meant to correct physical disabilities (Peterson, 2008). However, the hospital is currently into providing modern services in addition to the traditional products that include contracted emergencies physician organizations that run their emergency rooms, group purchasing contracts and consulting services found on the web (Habiyaremye, 2011). ...
ent challenges that these products are supposed to go through as they pass the different stages that may be found within their life-cycles (Peterson, 2008). The product mix is also another important aspect of the hospital’s product that should be put into consideration. The expansion of the current product mix being utilized by the hospital’s management can be carried out by augmenting a certain product’s depth or their product lines (Hoffmann, 2008). The hospital’s marketers should consider how they will position their products or configure their product mixes to enable their products complement each other (Habiyaremye, 2011). In view of the hospital’s product, the marketers should consider the most appropriate development strategies that should be used (Peterson, 2008). Price is described as what the customers to a business may be willing to pay for their services or products (Habiyaremye, 2011). In other words, when the hospital provides either a service or a product to its customer, then he or she is supposed to pay a certain amount referred to as the price (Peterson, 2008). However, the issues of pricing have become major concerns for various marketing strategies in the health care sector as its environment changes (Hoffmann, 2008). According to previous reports there are several factors that contribute to the role played by the pricing variables in the development of a marketing strategy (Peterson, 2008). For instance, the rising costs for health care services have created a major concern for many businesses in the profession (Hoffmann, 2008). These reports additionally state that the costs of providing health care previously rose by 5.8% in the US, 6.8% in the UK, 7.1% in Greece and 9.6% in a country like South Korea (Habiyaremye, 2011). These ...Show more


The Evanston Hospital Health Care Marketing Name Institution Instructor Date The Evanston hospital was among the first institutions within the American health care sector to create an official position for their marketing staff (Peterson, 2008). The American Marketing Association (AMA) has defined the term marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services and commodities for the satisfaction of personal and institutional objectives’ (Hoffmann, 2008)…
Author : wschaefer
Health care marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Health care marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Health care marketing
To a large extent, these problems of consumers can be attributed to their lack of knowledge of medical science as well as the difference between theirs and the health professionals’ language. In order to adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, it is imperative that the lay persons’ input is taken while developing the techniques of obtaining, identifying, and evaluating the expressions and terms related to breast cancer (Messai et al., 2010).
4 pages (1000 words) Essay
Health care marketing techniques
Blanket prohibition of advertising the health care products was considered unsatisfactory, even harmful for many instances. “There is also tremendous potential value in allowing marketing communications to
3 pages (750 words) Essay
Health Care Marketing Reflection Essay
On the contrary, opponents of this argument state that government involvement in all sectors should be minimal. Faced with this view, most healthcare providers engage in a cost effective manner in marketing
3 pages (750 words) Essay
Health care marketing
This paper will examine why the patient and family should be the main targets healthcare marketing. In addition, it will highlight reasons why health care businesses
1 pages (250 words) Essay
Health care marketing
As a result, the aim of marketing that is to promote sales may not significantly influence the children into making decisions towards the marketed products. Children are also entirely
1 pages (250 words) Essay
Health care marketing
payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service
1 pages (250 words) Essay
Health care marketing
lternative pricing strategies as well as positional pricing in order to incorporate both low-income earners and high-income earners in their marketing mix. Pricing as a positioning strategy is very important to health care institutions since it encourages profit maximization
1 pages (250 words) Essay
Health care marketing
and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two
1 pages (250 words) Essay
Health care marketing
For over 100 years, Johnson and Johnson has been one of the most trusted names in the health care category. As the pioneers who “bridged the gap between the
6 pages (1500 words) Essay
Health care marketing
the product’s or service’s features and qualities that are valued by the customers so that these features and qualities can be incorporated in the design of the new products. However, it cannot be generalized for all companies. There are certain restaurants that value
1 pages (250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Health care marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us