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Health care marketing

It should finally carry out promotion incentives to avail their customers with the necessary information concerning their goods (Hoffmann, 2008). Therefore, the four P’s of marketing can be said to consist of promotions, prices, products and place. These variables are vital for businesses that may wish to define their marketing strategies and pursue their desired sales levels (Hoffmann, 2008). The Evanston hospital indulges in the provision of services and plans within the health care department. Their range of products has changed in the past thirty to forty years from the provision of simple medical procedures and orthotic devices meant to correct physical disabilities (Peterson, 2008). However, the hospital is currently into providing modern services in addition to the traditional products that include contracted emergencies physician organizations that run their emergency rooms, group purchasing contracts and consulting services found on the web (Habiyaremye, 2011). ...
ent challenges that these products are supposed to go through as they pass the different stages that may be found within their life-cycles (Peterson, 2008). The product mix is also another important aspect of the hospital’s product that should be put into consideration. The expansion of the current product mix being utilized by the hospital’s management can be carried out by augmenting a certain product’s depth or their product lines (Hoffmann, 2008). The hospital’s marketers should consider how they will position their products or configure their product mixes to enable their products complement each other (Habiyaremye, 2011). In view of the hospital’s product, the marketers should consider the most appropriate development strategies that should be used (Peterson, 2008). Price is described as what the customers to a business may be willing to pay for their services or products (Habiyaremye, 2011). In other words, when the hospital provides either a service or a product to its customer, then he or she is supposed to pay a certain amount referred to as the price (Peterson, 2008). However, the issues of pricing have become major concerns for various marketing strategies in the health care sector as its environment changes (Hoffmann, 2008). According to previous reports there are several factors that contribute to the role played by the pricing variables in the development of a marketing strategy (Peterson, 2008). For instance, the rising costs for health care services have created a major concern for many businesses in the profession (Hoffmann, 2008). These reports additionally state that the costs of providing health care previously rose by 5.8% in the US, 6.8% in the UK, 7.1% in Greece and 9.6% in a country like South Korea (Habiyaremye, 2011). These ...Show more

Summary

The Evanston Hospital Health Care Marketing Name Institution Instructor Date The Evanston hospital was among the first institutions within the American health care sector to create an official position for their marketing staff (Peterson, 2008). The American Marketing Association (AMA) has defined the term marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services and commodities for the satisfaction of personal and institutional objectives’ (Hoffmann, 2008)…
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