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Marketing (Name) (University) 1. Specific strategies used by JetBlue to provide value for customers. Any customer who chooses to use Jet blue will be entitled to several rights which are made clear. In case a flight is cancelled, then the traveler will be offered a full refund of the amount paid and incase the cancellation is made by the airline itself four hours to the departure then the customer will be offered accommodation on the next available flight without incurring any extra charges on the required fare, and also a $50 will be issued to the same customer as credit good for future travel.
Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products. Almost all information can be accessed online and it would therefore save a customer the need to have to go to the customer care service desk to always make enquiries and get assistance. People would opt for saving when making choices other than just having empathy for a given brand. The use of social network has enabled Jet Blue to effectively influence buyers and maintain good and lasting customer relationships. Jet blue gives critique to customer’s voices and that is what lead to the establishment of the software that helps the analysts to have better insights of feedbacks obtained from customers. This helps in making critical decisions driven to ensure full customer satisfaction in the bid to fight competition from other airline service providers (Parekh, 2012). ...
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