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Short Topics

Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products. Almost all information can be accessed online and it would therefore save a customer the need to have to go to the customer care service desk to always make enquiries and get assistance. People would opt for saving when making choices other than just having empathy for a given brand. The use of social network has enabled Jet Blue to effectively influence buyers and maintain good and lasting customer relationships. Jet blue gives critique to customer’s voices and that is what lead to the establishment of the software that helps the analysts to have better insights of feedbacks obtained from customers. This helps in making critical decisions driven to ensure full customer satisfaction in the bid to fight competition from other airline service providers (Parekh, 2012). Jet Blue Product Concept Marketing is a process which involves all the necessary steps to ensure final sales. It involves planning, pricing, promotion, distribution and sales that ensure the satisfaction of both the customers and the producers, in terms of profits and consumer satisfaction. The general concept of marketing lays emphasis on selling satisfaction other than just selling the products. It involves determining the needs and wants of customers and giving out more desirable outcomes than any other competitors, in trying to achieve the organizational goals. JetBlue as an airline company acts to provide customers with the best flight services and this they achieve through a number of ways such as offering compensations and seeking customer feedbacks after service delivery (Brizek, 1998). This makes it clear that the airline is giving more concern to the kind of products they offer. They measure whether their outcomes are close or up to those desired by their customers. The type of products offered is the key concern for this organization. It is for this concept of products that they are going far in trying to save costs for their customers by conducting online marketing and providing full information and enquiries through their network. This is done in order to facilitate quality products in terms of the services. Understanding the dynamics of the needs and wants of customers enables the organization to enhance the services they offer. They are able to understand what would best meet the needs of their customers and in doing this, then there is a good relationship built up between the provider and the consumers. There is mutual benefit for both parties that is; satisfaction. Since it is the customers receiving services, the organization largely depends on the direct feedback from their customers which is tapped by their analysts through a text analytics software, enabling them to better understand needs which keep on varying, in the long run promoting pro activeness and providing consumer satisfaction and highest customer services. 1. Short Essay: Successful Brand Product As a manufacturing company coca cola is put to ...Show more
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Marketing (Name) (University) 1. Specific strategies used by JetBlue to provide value for customers. Any customer who chooses to use Jet blue will be entitled to several rights which are made clear. In case a flight is cancelled, then the traveler will be offered a full refund of the amount paid and incase the cancellation is made by the airline itself four hours to the departure then the customer will be offered accommodation on the next available flight without incurring any extra charges on the required fare, and also a $50 will be issued to the same customer as credit good for future travel…
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