StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Research Paper example - Examine an Organization/Company That Product, Program or Service That Innovated From a Global Perspective

Only on StudentShare
Examine an Organization/Company That Product, Program or Service That Innovated From a Global Perspective Research Paper example
Undergraduate
Research Paper
Marketing
Pages 4 (1004 words)
This paper intends to discuss the importance of aligning marketing initiatives with the organizational mission and vision statements. It also tends to describe the internal and external assessment activities which are performed by different organizations such as Apple Inc.

Extract of sample

This essay stresses that the various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual report reveals the information about organizational financial performance. The resource of market strategy represents the ability of the organizations to perform accordingly towards changing trends of business market. The governmental reports and policies denote the performances of an organization in accordance with the national or international business regulation. Market statistics imply about recognizing the demands of the products. The resource of customer survey supports the organization to understand the demands and the preferences of the customers.
This paper makes a conclusion that the different business organizations feel the necessity of aligning marketing initiatives in order to sustain in this competitive business market. Moreover, the organizations perform the assessment of their external and internal activities for the prime objective of competing with their major competitors. In this regard, Apple adopts significant business strategies and assesses its internal along with external activities in order to attain its expected business goals. Moreover, Apple uses attractive promotional methods such as online websites, advertising campaigns and magazines in order to promote its products and increase sales. The corporation also utilizes comprehensive pricing structure with the intention of competing with other market leaders.
...
Download paper
Not exactly what you need?

Related papers

Product or brand success
In this case, exiting investments can be accelerated, eliminated or de-prioritized. Again, the resources within the business can be allocated or re-allocated to active investments. Normally, portfolio decision approach is characterized by changing and unforeseen information, vibrant opportunities, various objectives and strategic considerations among many others. Also, a variety of decision makers…
14 pages (3514 words)
A Real Global Company
Walmart Company Introduction Walmart Company was founded in 1962 by Sam Walton. It officially entered the New York stock exchange in 1972. Walmart has its headquarters in Bentonville, Arkansas state. It is an international company specializing in grocery business. The company also owns Sam’s club retail warehouses which are widespread in most parts of North America. Currently, Walmart is located…
5 pages (1255 words)
Discuss why it is important to implement a strong brand identity in a branding program whether it's for an organization or a pro
Branding is of great importance to a company since it authenticates a company’s mission, core values and strategic priorities. Moreover, it helps to clarify the position of the brand in the marketplace as well as influencing behavior and creating brand enthusiasm. It furthermore operationalizes strategic plans of the business (Gert-Jan Web). Branding helps in prompting the cost of the company's…
3 pages (753 words)
organization that you have interacted with as a consumer or business client, identify the product or service from that organizat
In some cases, however, these services fail to satisfy the needs of the people to whom they are given. One of the insurance companies that offer these services around America is American Family Insurance commonly known as AmFam. Their policy on health did not meet my expectations. This is a discussion of how their services failed to meet my expectations and a proposition of a method that can be…
3 pages (753 words)
Take a company of your choice... Describe how you would launch a new product or service with that company using t
. 4.0 The Sainsbury Style Service Model. 5.0 Entry Strategy, Targeting Strategies and Critical Dimensions of Marketing Mix. 6.0 Marketing Objectives. 7.0 Conclusion References EXECUTIVE SUMMARY Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business…
6 pages (1506 words)
BMW. Product or Experience?
For instance, the case study illustrated that American consumers want everything quickly, including customized vehicle options, therefore U.S. customers seem to be buying a product more than an experience. In Europe, consumers are willing to wait for delivery to ensure they are getting top quality vehicles and there seems to have been a very positive response to the customization program at BMW.…
5 pages (1255 words)
Select a company and a new product that has been internally developed and introduced by the company in the U.K., E.U., U.S. or o
In 2012, Nike released another innovative product, the Nike Fuel Band. At the end of the year, it came up with a second generation of the Fuel Band. This product was the first in line in terms of a wearable monitoring device that monitored the activity of the wearer throughout the day (Chu and Golden, 2013). The product was innovative and it was consistent with the organizational objectives of…
6 pages (1506 words)