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Examine an Organization/Company That Product, Program or Service That Innovated From a Global Perspective - Research Paper Example
This paper intends to discuss the importance of aligning marketing initiatives with the organizational mission and vision statements. It also tends to describe the internal and external assessment activities which are performed by different organizations such as Apple Inc.
This essay stresses that the various resources which assist the organizations in analyzing the competitive marketplace include annual reports, market strategies, governmental reports as well as policies, market statistics and customer survey. The resource i.e. annual report reveals the information about organizational financial performance. The resource of market strategy represents the ability of the organizations to perform accordingly towards changing trends of business market. The governmental reports and policies denote the performances of an organization in accordance with the national or international business regulation. Market statistics imply about recognizing the demands of the products. The resource of customer survey supports the organization to understand the demands and the preferences of the customers.
This paper makes a conclusion that the different business organizations feel the necessity of aligning marketing initiatives in order to sustain in this competitive business market. Moreover, the organizations perform the assessment of their external and internal activities for the prime objective of competing with their major competitors. In this regard, Apple adopts significant business strategies and assesses its internal along with external activities in order to attain its expected business goals. Moreover, Apple uses attractive promotional methods such as online websites, advertising campaigns and magazines in order to promote its products and increase sales. The corporation also utilizes comprehensive pricing structure with the intention of competing with other market leaders.