Executive Briefing Paper - Essay Example

Only on StudentShare

Extract of sample
Executive Briefing Paper

Mentorship is not new to Burberry, although its experience is largely external, philanthropic, and along the line of corporate social responsibility. Presently, the Company is a corporate sponsor of IntoUniversity, a charity organisation dedicated to educating the youth through mentoring. Through its local learning centres, some of Burberry’s employees and managers are already dedicating time and effort as volunteers mentors and e-mentors, to Britain’s poor but deserving ‘young people [who] are inspired to learn’ (IntoUniversity, 2010). In 2011 alone, Burberry associates volunteered 5,500 hours of mentoring. For one particular Burberry associate, more than 200 young students were mentored globally in programmes ranging from three months to three years (Burberry Annual Report 2011/12, p. 64). Recent studies have highlighted the use of internal mentoring, as a technique to improve performance and enhance competitiveness. It is believed that by adopting internal mentoring, the firm will benefit competitively. II. Proposition This paper proposes that Burberry engage in internal mentoring throughout the organisation until the highest levels, in order to enhance its competitiveness. ...
Download paper


Executive Brief Mentoring in Burberry I. Overview Burberry (hereafter, is a leading brand in luxury apparel. Operating in the U.K. but exporting its principal products around the world, the Company has just announced a 6% rise in profit for the first half of the year, despite the sluggish economy…
Author : jonathonwolff

Related Essays

Big Data Executive Briefs
13 pages (3263 words) Assignment
Executive summary for Suamsung
12 pages (3012 words) Research Paper
Executive leadership personal growth
4 pages (1004 words) Essay
Individual Report/Briefing
7 pages (1757 words) Essay
Economic Trends in Executive MBA Schools
5 pages (1255 words) Essay
Managerial Marketing-Executive Briefing: WebCore Computers
2 pages (502 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!