Yoga Brand Comparison - Essay Example

Responses on posts Response for 2 Caitlin Daley This post explores the critical marketing concepts in respect of the Yoga brands. It can be nored that although Barefoot Yoga Company and Marika Company compete against each other, there is significant comparative advantage for each. The post therefore emphasizes the centrality of meeting market demands through differentiation and good pricing. The writer’s emphasis on the significance of a website for Yoga Company is relevant to the contemporary marketing strategy.

The customers are surely interested in knowing the history of the firm to make decisions on their products reliability. Besides, the post underscores Marika Company’s diversity that extends to children wear hence time saving as wears of all consumer categories are available under one roof in a superior brand. The idea of the writer on coming up with an improved line of apparel is consistent with the consumer demand trend that emphasizes flexibility, light weight and strength. Exercise clothing are becoming a significant part of daily life hence the relevance of the post (Hitzmann 54).

Response for student 3:Ashley Franco The viewpoint of this writer is sensitive and a welcome as it considers the aspect of environment. The post emphasizes the aspect of eco-friendly products of Barefoot Yoga Company. This is in line with contemporary marketing strategy and ethical business practices. It is worth to note that eco-friendly products meet the global campaign needs on sustainable growth and climate change management. The writer is therefore emphatic on this concept and relates it to the ongoing debate on global climate change which is attributed to environmental degradation (Corrett,et al.43). The experience of Yoga is a key factor into Barefoot Yoga company products.

On Marika Company, the post explores the significance of a company website that eases the work of the consumer in choosing among variety. Besides, website is in tandem with the overriding online marketing idea hence its relevance.Gender sensitivity of Marika products and its profound fitness aspect put it ahead of the park. This post is positive in the sense that it creates awareness on the comfort factor when it comes to buying clothing for exercise and Yoga experiences. The opinion of the writer on creating a personal line that caters for long lasting, flexible and sweat absorption is a desire of many hence the validity of this post’s claim.

Works citedHitzmann, Sue. The Melt Method: A Breakthrough Self-Treatment System to Eliminate Chronic Pain, Erase the Signs of Aging, and Feel Fantastic in Just 10 Minutes a Day!New York: HarperOne, 2013. Print.Corrett, Natasha, Vicki Edgson, and Lisa Linder. Honestly Healthy: Eat with Your Body in Mind, the Alkaline Way. , 2013. Internet resource.