Choose a British company, which you believe has achieved superior performance, as indicated by the competitive position, the fin

Choose a British company, which you believe has achieved superior performance, as indicated by the competitive position, the fin Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
The Brand Strength of easyJet Plc BY YOU YOUR SCHOOL INFO HERE DATE HERE The Brand Strength of easyJet Plc 1. Introduction easyJet Plc is the largest low-cost airline carrier in the United Kingdom, a low-frills business concept modelled against a lean supply chain philosophy where diminished operational expenses provides opportunities to utilise dynamic pricing structures to gain price sensitive target market loyalty…

Introduction

easyJet just recently experienced record annual profitability, boasting profit of ?248 million, even despite a significant increase in fleet fuel costs (easyJet 2011). Passenger volumes increased over 11 percent in this same period with revenue per-seat up four percent (easyJet 2011). All of these gains are accomplished through positioning by price and promoting efficiency of operations to extend perceptions of value to important customer markets. Brand-building exercises, both historical and current, continue to contribute to what is driving consumers to believe easyJet is a value aligned with their needs and lifestyles. In order to outperform large multi-nationals in this oligopolistic market structure, easyJet has created a business model that relies heavily on brand influence in order to differentiate the firm in its key profitable markets. The brand strength of easyJet is significant, having established brand recall and brand equity in important revenue-producing consumer and business traveller markets. ...
Download paper
Not exactly what you need?

Related papers

Competitive Strategies. Chaos Camera Company Competitive Advantages.
The analysis is made on all these accounts and keenly canvasses the company on the competitive advantage it gains over other companies in the industry and the strategies that the company undertakes to sustain this advantage. Competitive advantage being key to any business’ success is therefore a crucial aspect of a company and is well elaborated throughout the course of the paper. An analysis of…
Company Analysis of the Financial Performance of White bread Plc
These businesses are conducted under the name of several well-known brands like the Premier Inn, the Beefeater Grill, the Brewers Fayre, Table Table, Taybarns and Costa Coffee. The company provides employment to around 40,000 people all over the world. The organization in based in the United Kingdom and constitutes one of the major hospitality brands of the region. It serves over 11 million…
Company Performance Paper: Helen of Troy
Selling of these products guarantees the company gets steady revenue in ensuring it meets its revenue targets (Helen of Troy). The company is under the governorship of a board of directors headed by Gerald J. Rubin who is the chairman, Chief Executive Officer and the president of the organization. The current head of the organization has been serving since 2000 and has scaled the organization to…
Choose a British company, which you believe has achieved superior performance, as indicated by the competitive position, the fin
Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores and supermarkets requiring facility management and development capital allocation. With such high operating costs, lower-cost brand-building exercises…
(ALDO, CLARKS) shoes company, Evaluates the retailers' retail strategy in the light of its competitive environment
In 1993 ALDO entered the US market and in the next year it ventured out of North America. Israel was the first country outside North America where ALDO started its business under a franchisee agreement. It set ALDO’s international business model. By 2011 the company has opened more than 1000 stores operating in sixty-five countries across the globe. There are also 160 ALDO Accessories stores…
Ivey Case/ Superior Grain Inc.
I also certify that this paper was prepared by me specifically for this course. Student's Signature: _______Kelly Espinosa_________________ ______Diana De Castro______________ __ _ Elsa Santos _______________ _______Marie Jean ___________________ _ Lesan Thomas_ ___________ _ Courtney Waite_ _________ * Instructor's Grade on Assignment: Instructor's Comments: TITLE OF RUBRIC: Case Analysis (Page 1…
Hasbro merchandise and services compared to its competitors
Hasbro Company is located in Pawtucket within the area of Rhode Island. It is one of the principal toy makers in the world, and produces board games. Helal Hassenfeld and Henry formed the company in 1923. It was initially called Hassenfeld Brothers Inc. Hasbro hit the market in 1992 when they introduced a toy called Mr. Potato Head and later in 1964 when they brought G.I Joe action. In 1968, the…