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Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company - Essay Example

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Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company

While studying the business model, prominent issues like intellectual property right disputes and financial data of Pfizer would also be taken into account so that every dimension of the business model can be presented. Before presenting the business model, the theoretical concepts of business model is explained, so that the readers have an idea regarding the strategies that are incorporated to develop an effective and sustainable business model. The sustainability of Pfizer’s business model would be analysed and a global comparison would be drawn to conclude the study. 2. Business Model Concepts Business models are the foundations on which an organization is created, its values, mission, vision and objectives are set. The process by which these business models are developed is called business strategy. With new strategic frameworks coming up, the business models of organizations have evolved too. In the early 20th century the concept of developing business model for companies were seen. In 1950s, McDonalds, the restaurant and Toyota introduced their business models. Similarly Wal-Mart introduced the business model of hypermarkets in 1960s (Bozheva, 2005). The actual motive behind integrating a business model is to generate revenue and earn high profits from the business operations. Business model of the company is considered to be a formula for sustainable success, which is not the actual case. Business model of a firm can be understood through the individuals they hire, their performance, target customers, budget standards and way of creating them, competitors, etc. It must provide an opportunity to the firm to execute its resources in generating not only revenue but goodwill too. Shafer et al (2005) recommended that the business model activities can be alienated in four groups such as value network, creating value, strategic choice, and capturing value. Business model is the illustration of the firm’s fundamental core logic and planned choices for generating and capturing the value. Osterwalder (2005) in his research study has stated that business model is based on nine building blocks. It is actually a conceptual tool which has sets of rudiments which allows the firm to express their business logic. It can be also regarded as the value that the company offers to its customers. It also includes the architecture of the company, partner’s network and other segment such as marketing, relationship building, and sustainable streams of revenue generation. In the next section the current business model of Pfizer would be discussed which would also include the financials and the issues of intellectual property rights associated with the company and its products. 3. Business Model Analysis of Pfizer The business climate of the pharmaceutical companies is changing dramatically. The traditional business model was based on research and development of new drugs. However, the current business models are not similar to the traditional one. They focus mainly on the commercialization of the product rather than high budget research and development. There are four major components in the current business models, namely the major partners, activities, resources and cost structure. Second is the value proposition, third are the customers, and fourth is the financials (Osterwalder 2005). 3.1 Current Business Model An ...Show more
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Analyzing Companies: Business Models, Narrative and Numbers about a Pharmaceutical Company Table of Contents 1. Introduction 3 2. Business Model Concepts 3 3. Business Model Analysis of Pfizer 4 3.1Current Business Model Analysis of Pfizer 5 3.2Pfizer Financials 7 3.3 Sustainability of the Business Model 8 3.4 Intellectual Property Right Disputes 9 4…
Author : ankundingcariss
Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company
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