StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company

Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company - Essay Example

Nobody downloaded yet

Extract of sample
Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company

While studying the business model, prominent issues like intellectual property right disputes and financial data of Pfizer would also be taken into account so that every dimension of the business model can be presented. Before presenting the business model, the theoretical concepts of business model is explained, so that the readers have an idea regarding the strategies that are incorporated to develop an effective and sustainable business model. The sustainability of Pfizer’s business model would be analysed and a global comparison would be drawn to conclude the study. 2. Business Model Concepts Business models are the foundations on which an organization is created, its values, mission, vision and objectives are set. The process by which these business models are developed is called business strategy. With new strategic frameworks coming up, the business models of organizations have evolved too. In the early 20th century the concept of developing business model for companies were seen. In 1950s, McDonalds, the restaurant and Toyota introduced their business models. Similarly Wal-Mart introduced the business model of hypermarkets in 1960s (Bozheva, 2005). The actual motive behind integrating a business model is to generate revenue and earn high profits from the business operations. Business model of the company is considered to be a formula for sustainable success, which is not the actual case. Business model of a firm can be understood through the individuals they hire, their performance, target customers, budget standards and way of creating them, competitors, etc. It must provide an opportunity to the firm to execute its resources in generating not only revenue but goodwill too. Shafer et al (2005) recommended that the business model activities can be alienated in four groups such as value network, creating value, strategic choice, and capturing value. Business model is the illustration of the firm’s fundamental core logic and planned choices for generating and capturing the value. Osterwalder (2005) in his research study has stated that business model is based on nine building blocks. It is actually a conceptual tool which has sets of rudiments which allows the firm to express their business logic. It can be also regarded as the value that the company offers to its customers. It also includes the architecture of the company, partner’s network and other segment such as marketing, relationship building, and sustainable streams of revenue generation. In the next section the current business model of Pfizer would be discussed which would also include the financials and the issues of intellectual property rights associated with the company and its products. 3. Business Model Analysis of Pfizer The business climate of the pharmaceutical companies is changing dramatically. The traditional business model was based on research and development of new drugs. However, the current business models are not similar to the traditional one. They focus mainly on the commercialization of the product rather than high budget research and development. There are four major components in the current business models, namely the major partners, activities, resources and cost structure. Second is the value proposition, third are the customers, and fourth is the financials (Osterwalder 2005). 3.1 Current Business Model An ...Show more

Summary

Analyzing Companies: Business Models, Narrative and Numbers about a Pharmaceutical Company Table of Contents 1. Introduction 3 2. Business Model Concepts 3 3. Business Model Analysis of Pfizer 4 3.1Current Business Model Analysis of Pfizer 5 3.2Pfizer Financials 7 3.3 Sustainability of the Business Model 8 3.4 Intellectual Property Right Disputes 9 4…
Author : ankundingcariss
Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analysing Companies: Business Models, Narrative and Numbers about a pharmaceutical company"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Pharmaceutical
With this in mind, inventor of new pharmaceutical drugs could actually protect themselves from other people who wish to imitate and reproduce the said drug (IUS Mentis, 2011). It simply means that pharmaceutical companies who own patented drugs have the legal right to file a fraud case against any business entity or person who will be proven guilty of imitating a drug that has already been registered under the patent laws (Bently & Sherman, 2001).
3 pages (750 words) Essay
Business models
Concisely, business model shall address two variables; financial viability and stakeholders’ credibility. There has been increasing debate on this aspect of the business model. In this essay an attempt has been made to explain this aspect of the business model with the help of different examples.
3 pages (750 words) Essay
Narrative and Numbers
In generic terms, narratives are often equated to stories, and stories associated with narratives. Incorporating both modern and post-modern viewpoints1, narratives in this sense are reflections of reality, shaped by human experience, driven by temporal plot elements, alternating between fact and meaning.
19 pages (4750 words) Essay
Merck Pharmaceutical Company
Merck makes available pharmaceutical benefit services through Merck-Medco Managed Care, L.L.C. (Merck-Medco). The Company's operations are mainly managed on through products and services and are comprised of two reportable segments, Merck Pharmaceutical and Merck-Medco.
5 pages (1250 words) Essay
ATM Implementation in a Pharmaceutical Company
The top management of a pharmaceutical company recognizes the value of innovations in materials technology and knowledge technology. However, they feel that plementing ATM (Advanced Technology Management) in their organization would not work because functions constantly fight over resources.
2 pages (500 words) Essay
Corporate Finance. Pharmaceutical Companies
The standards of the goods being sold in the market are transitional, and experience consistent changes with the passage of time. The changes beyond being public motivated, can be influenced and generated by the other companies themselves. In the modern era, the concept of the need analysis of the market has toppled, and followed by the measures which transform and influence by need of the public i.e.
6 pages (1500 words) Essay
Pharmaceutical Business in Puerto Rico
The region gained dominance in this sector during the period around 1970 by the help of incentives from the US government. Pharmaceutical companies alone account for more than a quarter of the Islands GDP- (gross domestic product) experiencing over 36.5 billion dollars in yearly exports.
7 pages (1750 words) Essay
Analysing a web based company
A lot of innovative practices are introduced and customer service and value added service play a major role in the hospitality industry. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. Some of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic Planning, Market Research.
14 pages (3500 words) Essay
Marketing of Drugs, by Pharmaceutical Companies
This paper looks at the shifting marketing practices of pharmaceutical companies, as they try to grab a larger share of the market for drugs. By doing so, they attempt to rake in larger profits at the expense of the ethical marketing practices that were the hallmark of the pharmaceutical industry in earlier times.
12 pages (3000 words) Essay
Business models
all address the clear customer identification; valued factors by business’ customer and ways to manage to meet customer value demand in cost efficient or profitable way. Concisely, business model shall address two variables; financial viability and stakeholders’ credibility.
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment