The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s marketing strategies, the activities that make sense include increasing awareness of the strengths of the company’s products and providing accurate information about the business. Other activities entail reacting to the consumers’ messages and questions within the shortest period. Additionally, an important activity entails aligning the media activities with the organization’s goals. This is achievable through the effective online status management. Social Media Status The company has successfully engaged in several social activities. Some of the activities entail responding to the customers’ questions and selling some products through the social media. These activities have been successful because customers’ views illustrate their level of satisfaction with responses. Additionally, the company has managed to sell several products online. Moreover, the company has been successful in attracting large numbers of clients. However, it has not been successful in increasing their engagement. The organization used some metrics to measure the success of the social media. The social media successes need to be identified by clear measurable goals. The organization has measured its goal of reaching many clients by using the total reach. By using this, the organization acknowledged the value added to the social space. The total reach was large. This implies that the organization was able to attract many clients. Additionally, the organization measured its success through the social customer relationship management (CRM) tool. This, too, was helpful in showing the number of people using the organization’s social page and the level of engagement on the page. This measurement is vital in determining whether the organization’s value is increasing through its social strategy. The social CRM tool used is the Sprout Social, which combined the organization’s activities into a single activity. This enabled the organization to know if its strategy is moving towards the expected direction. Through this metric, the organization’s goal was partly achieved because it had managed to attract a large community. However, it had partly failed because the level of engagement was very low. Furthermore, the organization used the Conversation Share to determine the position of the organization in the social media as far as competition is concerned. This is done through measuring the amount of conversation about organization’s products in comparison with the number of conversations about the rivals’ products. This metric showed that the organization was successful in acquiring a large market share, although not like some of its competitors. Consequently, the organization needs to upgrade its systems in order to reach very high levels of conversation share like its competitors (Lauby 1). Social Activities The first step of the social medi
Name: Instructor: Task: Date: Social Media Marketing Plan Social media marketing is the process of acquiring recognition through the social sites. Most organizations are currently engaging in the social media marketing. However, some of them have not successfully implemented programs based on various obstacles such as inability to define social media goals…
Costa Crociere SpA is recognised as one of the biggest Italian groups in the tourism sector. It is also observed as one of the leading names in global cruise industry and is also regarded as a prestigious Cruise Line of the world.
Social media has huge influence on different scenarios of organizations. For instance, it provides great opportunities for marketers to develop relationships with online communities. With respect to sales, social media can help to generate awareness among people in order to enhance sales.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
Goals CEO's Goals: Determine the optimal number of employees and payroll for executives Devote at least 30% of the budget to marketing activities Marketing Goals: Achieve $35,000 in sales four months after opening by offering up to15 services per day Have a customer return rate of up to 85% by the end of the first year Expand the number of services offered to 45 by the end of the first year Provide services that are customized as per the client’s requirements Strategic Goals: Establish as a high-end, profitable beach business for top quality, customized spa facilities in Virginia Tactical Goals: Establish exclusive contract with travel agents to attract tourists Provide exclusive membershi
The study will offer a marketing plan for a newly developed Wine Bar in Sweden. Wine bar business is one of the profitable businesses around the world. A potential crowded place is required in order to establish a wine bar business. Finch wine bar is trying to enter in the potential and competitive Swedish wine market.
The hotel services aim to provide five star services and deliver consistency to the valued customers. The locations at which the hotels have been built are aimed to be the prime ones to make sure that it is convenient to the customers to travel to
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
The method will assure that there is a ready market for their product. Secondly, Enhance should have a connection with other companies. By this, we will be able to source customers from other company. The will increase Enhance number of consumer they reach.
5 pages (1250 words)Term Paper
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