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Social Media Marketing Plan - Term Paper Example
Author : kulasdanielle
Pages 4 (1004 words)
Name: Instructor: Task: Date: Social Media Marketing Plan Social media marketing is the process of acquiring recognition through the social sites. Most organizations are currently engaging in the social media marketing. However, some of them have not successfully implemented programs based on various obstacles such as inability to define social media goals…
The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s marketing strategies, the activities that make sense include increasing awareness of the strengths of the company’s products and providing accurate information about the business. Other activities entail reacting to the consumers’ messages and questions within the shortest period. Additionally, an important activity entails aligning the media activities with the organization’s goals. This is achievable through the effective online status management. Social Media Status The company has successfully engaged in several social activities. Some of the activities entail responding to the customers’ questions and selling some products through the social media. These activities have been successful because customers’ views illustrate their level of satisfaction with responses. ...