report on advertising and marketing of Audi

report on advertising and marketing of Audi Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
Name Professor Course Date Report On Advertising and Marketing of Audi It is indisputable that methods of advertising and marketing for various companies and products are rapidly changing with the increase in globalization. The growth in technology that has seen great innovation and advancement in the methods of production has eventually escalated the level of competition in the global market…

Introduction

Currently, Audi is an international car model known to develop classic and luxury cars. Existence of cars like Mercedes Benz and BMW that also depict similar status as Audi has proved serious and challenging business environment for Audi. For many years, certain section of the market has tended to consume particular products by looking at the country of production. There are just particular countries that customers believe produces genuine and high quality products. Germany the original home country of Audi, Mercedes Benz, Volkswagen and BMW has been among countries trusted to manufacture quality and high standard cars. This belief ensured Germany a special niche in the market as producers of classic and high quality cars. Most of cars from Germany have had a very wide market due to this perception. Despite the stiff competition faced from among car brands of Germany and world in general, Audi has managed to secure and even expand its international image and market altogether. This depicts that Audi is doing something unique different from its competitors like Mercedes Benz and BMW, which boast of big names in the car market. ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing Communications: Differentiation and Communications Strategies
The rival companies BMW and Audi are selling more cars per year than Mercedes Benz. The recent sales reports of Audi show that it will soon overtake Mercedes-Benz as the world’s number two premium brand. Thus, the once number one brand is expected to be pushed to the third position. (MSN, 2011) The present marketing strategies of the company will have to be analysed in the light of existing…
Essay on Marketing Influences
189). Marketing strategies are generally designed to influence the customers and their decision making process with a hope that might lead to profitable exchange. The four elements of marketing mix which are product, place, promotion and price affects consumers in various different ways. This project aims to project a report on marketing influence on consumer making decision making and also aims…
Communication strategy for Audi.
What is meant by this is application of the appropriate media and messages with the aim of communicating the information to the targeted UK market successfully. There are basic things that may be needed by customers from different places in the UK. Despite their needs their preferences and tastes of a product always vary from one customer to another. The explanation for the difference lies in…
Audi and Its Communication Strategy in UK
The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK…
INTRODUCTION TO MARKETING AND ADVERTISING
Promotion involves two way communications that occurs between the seller and the customer. Advertising involves the use of messages that can inform, persuade and remind customers on the products been sold. Advertising and promotions has many techniques that can be used to achieve the required goals. Different media can be used depending of the budget, marketing objectives and the target market.…
The effectiveness of advertising
However, this process is very exhaustive and expensive as well. In today’s world, advertising formats in print or TV, or interactive media such as the World Wide Web, has replaced the age old form of one-to-one advertising where representatives from companies had to meet with every customer individually to discuss a product or service. The modern day world has witnessed a tremendous development…
marketing report for mercedes benz
With the increase of market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is considered as one of the leading organizations within the luxurious automobile industry. Mercedes Benz needs to revise its…