StudentShare solutions
Triangle menu

Consumer behavior apply to e-dating - Essay Example

Not dowloaded yet

Extract of sample
Consumer behavior apply to e-dating

The study will take an investigative approach, which involves the use of conceptual models aimed at boiling down to the aptitude to endow with appropriate matches through successful business to customer services enhanced by the internet and based on the sound customer relations administration practices. The models used in this survey include the Nicosia model, the HowarthSheth Model, and Bettman processing model, which facilitate privacy and secure oriented environment for customers. It is imperative to note that the whole study of consumer behaviour blends diverse opinions and views from sociology, social science and anthropology, psychology and economics (Rosenthal & Knighton, 2002). On the other hand, consumer behaviour can be defined as the process or study aimed at understanding diverse decision-making procedures embraced by buyers at dissimilar situations. Similarly, the buyer’s individual features are included in the consumer study (Conti, 2009). Such characteristics include demographics and other variables correlated to the behavioural variables aimed at determining what the consumer wants. It is observed that the customer behaviour analysis has re-discovery of the real meaning of marketing through the reaffirmation of the significance of the buyer (Out of Pocket, 2009). For instance, a lot of emphasis is given in the customer relationship management, customization and consumer retention. Nicosia model Consume e dating refers to courting a partner with an anticipated aspect over the internet. The Nicosia model describes the relationship amid the firms and the consumers. The model focuses on the conscious decision making behaviour of the consumers, where the act of purchasing is only one stage of the wholly ongoing decision process of consumers. The flowcharting perception by Nicosia simplifies and systemizes the variables, which affect the consumer decision making. Consider the illustration below, which help in understanding the process of e dating Courtesy of HAINES, G. H. (1969). Consumer behaviour: learning models of purchasing. New York, The Free Press [etc.]. The internet complements the conventional business strategy in business to customer relations establishment, and this is particularly the online dating. The web-enabled expertise does not eliminate the need to design a sustainable cutthroat benefit and does not revolutionize the configuration of an industry (Gao, 2005). It is imperative to note that, the internet and online business fits well in the Nicosia model. The internet serves well in as a tool and firms are required to share this perspective for the successful application and maximum benefits. This study establishes that, five forces determine the configuration of any industry (Gao, 2005). They include the level of rivalry amid contenders’ barriers to entry, peril of proxy products, the bargaining power embraced by buyers and the bargaining power of suppliers. It is observable that, numerous companies, which have been, designed exclusively on the internet, with no authentic value and lofty price ratios have remained dotcoms, which have failed miserably (Gao, 2005). On a similar note, a couple of successful online companies have fallen victims of similar situations, ...Show more


Consume behavior and E-dating By [Name of Student] Business [Name of University] [Date] Introduction Consumer behaviour is a widely used term in the business world. It refers to the study of individuals, groups and organizations in relation to the procedures used to secure, select, and marshal of products, services, ideas that are aimed at satisfying the needs of the clients (Radcliff, 2007)…
Author : denesiklenny
Consumer behavior apply to e-dating essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer behavior apply to e-dating"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Behavior
“The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy” (Consumer Behavior, 2010).
4 pages (1000 words) Essay
Consumer behavior
Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
3 pages (750 words) Essay
Consumer Behavior
According to marketers, consumers’ internal psychology characteristics which reflect in their response towards a new products or services of a company can be defined as consumer personality (Schwarz and Hunter, 2012, p.15). Perception is all about the interpretation of something after the information search.
4 pages (1000 words) Essay
E-marketing affect consumer behavior
E-marketing has 4 P’s:1) Permission, 2) Privacy,3) Profiling and 4) Personalization. Permission is considered the key to successful E-marketing, which involves receiving and maintaining permission from customers.
7 pages (1750 words) Essay
Consumer Behavior
This essay discusses many themes, that surrounds consumers, their types, behavior and markets. It also explaines media markets, different consumption subcultures, demographics and principles of consumers and mentiones many strtegies that are used to understanding and predicting the behavior of modern day consumer.
16 pages (4000 words) Essay
Consumer behavior
2. Consumer behavior results from the interactions of: price, quality, market trends, and the environment. Consumer response is determined by the
10 pages (2500 words) Essay
Consumer behavior
Moreover, Folkes (1988) adds that attitudes of consumers also play a pivotal role in the auto industry in influencing their purchases. Thus for the marketing strategies
8 pages (2000 words) Essay
Consumer Behavior
Consumer behavior also changes with where the consumer is residing, the cultural differences and all. Reference groups have a major
10 pages (2500 words) Essay
Consumer Behavior
In order to understand a person’s actions or decisions, it is important to understand the motivation. For example, any normal human being might steal from another human being to satisfy a personal want or desire; understanding that want is
4 pages (1000 words) Essay
Consumer Behavior
Various methods have been applied correspondingly, in order to understand such factors. For example, various secondary sources have been evaluated in order to gain information about the factors that influence
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation