Consumer behavior apply to e-dating

Consumer behavior apply to e-dating Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Consume behavior and E-dating By [Name of Student] Business [Name of University] [Date] Introduction Consumer behaviour is a widely used term in the business world. It refers to the study of individuals, groups and organizations in relation to the procedures used to secure, select, and marshal of products, services, ideas that are aimed at satisfying the needs of the clients (Radcliff, 2007)…

Introduction

The study will take an investigative approach, which involves the use of conceptual models aimed at boiling down to the aptitude to endow with appropriate matches through successful business to customer services enhanced by the internet and based on the sound customer relations administration practices. The models used in this survey include the Nicosia model, the HowarthSheth Model, and Bettman processing model, which facilitate privacy and secure oriented environment for customers. It is imperative to note that the whole study of consumer behaviour blends diverse opinions and views from sociology, social science and anthropology, psychology and economics (Rosenthal & Knighton, 2002). On the other hand, consumer behaviour can be defined as the process or study aimed at understanding diverse decision-making procedures embraced by buyers at dissimilar situations. Similarly, the buyer’s individual features are included in the consumer study (Conti, 2009). Such characteristics include demographics and other variables correlated to the behavioural variables aimed at determining what the consumer wants. ...
Download paper
Not exactly what you need?

Related papers

E-Branding:An analysis of Consumer behavior towards Apple
Moreover, it sheds light on Apple’s strategies to affect and motivate consumer behavior in its favor. Further, based on the review, it arrives at certain Hypotheses for quantitative research and certain research questions for the qualitative research. The qualitative method used here is Netnography and it specifically analyses Apple as an E brand. Introduction About the company Apple inc.,…
Consumer Behavior Essay
The GoodGuide is basically an application that provides the user with ratings on products in three categories such as health (nutritional facts of products), environment (impact to the environment), and society (ethical policies and performances). Hence, the customer widens her knowledge about the particular product. The consumers of the modern society are very health conscious, thus, by providing…
consumer behavior
Marketers use this aspect to encourage consumers to purchase a certain product that solves a specific problem. In other words, marketers encourage consumers that if they use the company’s product or service everything will be solved or fixed. A perfect example of this is a Viagra advert where the ad shows a couple dissatisfied with their relationship. After a while, the ad shows the difference…
Consumer behavior
Her decision to buy a specific vehicle was influenced by several important qualities she demanded in a new vehicle. The car had to be safe, extremely fuel efficient, comfortable, with a stellar reputation for safety, reliability and low repair costs among current owners and professionals alike. As a working mother she needs a reliable, fuel efficient and inexpensive to insure vehicle to commute…
Consumer Behavior
Apple and clanning The Apple iPhone is one of the most revolutionary products in the electronics market. It was primarily responsible for introducing smartphones to the public. This product made consumers realise that they could browse the web, communicate and do several other things on their mobile phones. It was after the Apple iPhone that the mobile app market rose to its current status. Apple…
Consumer Behavior
This can be seen in the way that films and cinema in general are advertised to induce consumers or groups of consumers to listen to specific points of view about the films, while blocking out other views (Walters 19). This paper seeks to focus on three theories of the media’s effect on consumer behavior. These are two step flow theory, hypodermic needle theory, and cultivation theory. These…
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance…