Product Reassessment

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BlackBerry Mobile Phones in the United States Name: Institution: BlackBerry mobile phones in the United States The BlackBerry mobile phone has declined in popularity and usage in the United States. It has been a device commonly used in communication. It has been on the decline in the recent past years according to the census with regard to this product in the United States.


The BlackBerry previously was restricted to corporate only. However, it has recently been opened to any user of the mobile phone. The current population in the United States is composed on majority youths who increasingly need to communicate through the social media with peers as well as with corporations in which they have interest to work for. It can be well repositioned in the market through doing market research in order to identify the market segmentation so that marketing strategies can be developed so as to market the product in the most significant segments of the market (United States Census Bureau, 2010). The population of the United States is composed of corporations, individuals and other organizations of different lifestyles and ages. Repositioning this product in the market would involve carrying a market analysis of the demographic factors of the United States population. It is important to identify certain significant research methods applicable in finding necessary means of repositioning BlackBerry in the market. ...
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