The Competitive Advantage of Bubble Tea - Essay Example

The mixture gets shaken over ice, cocktail-style, then strained into a glass and served in a three-dimensional garnish: the chewy, tapioca pearls, marble-size Gummi Bear-like treats that are the bane of orthodontists across the world. Other ingredients like –milk, soy, or lychee –can be in the mixture of the frothy libation.

The competitive advantage of Bubble Tea

A probable explosive growth of bubble tea in the area you are living through the coverage in magazines, newspapers, and television is not news that much (Richardson, Rubinstein & Joseph, 2009). This is because bubble tea has scaled a greater height in its competitive advantage in a number of aspects:

The process of preparing and making bubble tea is easy

This is the best-kept secret among the businesses selling this unique tea. The preparation of tapioca is simple as cooking spaghetti, rice, pasta, or ramen noodles. One prepares the tapioca, as simple as boiling water. The drink or base portion of the drink is not hard as mixing instant cocoa or coffee. One gets amazed at how easy it was just after making the first bubble tea (Naughton, 2002).

The rapid spread of Bubble Tea

It all started out as a tea stand in Taiwan, the bubble tea has incredibly spread to North America, New Jersey, Los Angeles, Hong Kong, and much more. To the surprise of many, that bubble tea could just be a fad that comes and go, but it has been in existence for about two decades since it came into the market. It is remarkably known that one either be a part of the Bubble Tea fad by constituting those who create the hoopla or rather you can watch it go by and you will wish that you “shouldn’t have…”

Bubble Tea Supply offers you the knowledge and tools essential for your bubble Tea Business. A number of Bubble Tea Shops never share their secrets with anyone on how to make the drink or prepare the tapioca pearls (Guo & Moravska galerie v Brne, 2008). The mission of the Bubble Tea Supply is to have you dancing with the tapioca’s immediately after you become a success.

Moreover, the Coca-Cola Company give a lot of attention to the labeling and packaging of Bubble Tea.  The bubble tea packaging is Tin like Coca-Cola and diet cola which has created a competitive advantage in the market since many customers respond so positively towards tin drinks. The drink’s labeling is of indigo color tin and the written stuff is of silver as the diet coke. The launch of the fall season has made the drink customers give excitement to its customers since the fall season omits the colors from the environment.