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Name: Course: Tutor: Date: Hyundai’s Marketing Plan This paper is going to deal with the Hyundai Motor Group. The overview of the company will be analyzed and its development and research the company undertakes. The paper will also bring out the Situation analysis, target markets, marketing objective, marketing mix and marketing tactics…
The company is a South Korea conglomerate company with its headquarters in Seoul. Chung Ju-Yung founded the group in 1998 after the purchase of the second largest car company; Kia Motors, Hyundei purchased 51% of the company thus leading to the growth in the company’s operations and its market share. The acquisition of stake in Kia Motors saw the company’s reestablishment, thus leading to its growth. Hyundei Company deals in production of cars, minivans, trucks, buses and other commercial vehicles. In 2000, the company establishes a fuel task force in Yongin, which acted as the company’s research and development center. In the same year, the Hyundei saw its success after disclosing its first prototype fuel cell vehicle (FCV), which was regarded as the Sante Fe Sports Utility Vehicle just a few months signing an agreement with International Fuel Cells with an effort of supplying fuel cell power plant. The sales made by the company have over the years increased significantly, for example, it made sales of over 3.6 million for its vehicles worldwide. The company is known for its operation of the world largest integrated automobile manufacturing facility, which is based in Ulsan, giving it an ability of annually producing up to 1.6 million units. ...
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